Gerald N.
Mid-Level Paid Ads Specialist
Open to offersNew to PlatformAbout
Gerald N. is an accomplished Senior Media Buyer with experience optimizing and managing Meta Ads campaigns for lead generation in the roofing, HVAC, and home services industries, as well as executing campaigns in personal loans, cannabis marketing, credit repair, and solar panels. At Creationshop LTD., Gerald handled campaign creation, media buying, and quality control across Google Ads and Facebook Ads, performing A/B testing and KPI review. With Volume UP Agency and Point Booster Credit Repair, Gerald developed lead generation strategies, built Business Manager accounts, and managed end-to-end paid ad operations. Skilled in GoHighLevel (GHL) integrations, tracking (Meta Pixel, CAPI), CRO for landing pages, and analytics reporting, Gerald contributes expertise in campaign setup, performance scaling, and lead flow management across diverse business domains.
Experience
Facebook Ads Manager
Point Booster Credit Repair · 2022 — 2023Designed and implemented various lead generation campaigns. Built Business Manager accounts specifically for credit repair clients.Senior Media Buyer
Company not specified · 2023 — PresentManaged and optimized Meta Ads campaigns focusing on lead generation for roofing, HVAC, and home services. Planned, launched, and scaled campaigns based on performance indicators like CPL, CTR, and conversion rates. Set up and troubleshot tracking systems including Meta Pixel, CAPI, and GHL integrations. Created reports detailing campaign performance to highlight successes and areas for improvement. Oversaw lead flow management within GoHighLevel, tracking pipelines and bookings. Recommended and executed CRO enhancements for landing pages and lead forms.Paid Ads Manager
Creationshop LTD. · 2021 — 2022Worked under the direction of a Senior PPC Manager to ensure tasks were executed as planned. Engaged in the creation of campaigns, which included interest research, ad writing, and quality control prior to launch. Collaborated on creative ideas for campaigns, executed campaigns across Google Ads and Facebook Ads, and handled media buying along with social media management for various businesses including personal loans and cannabis marketing. Conducted campaign maintenance tasks, such as ad split testing, bid adjustments, and KPI reviews. Produced web content, brand reviews, and user reviews for the company's websites.
Skills & Expertise
Education
- Bachelor of Science in Business Administrations Major in Marketing ManagementFar Eastern University-Cavite