Gerard F.
Junior Digital Marketing Manager
Open to offersNew to PlatformPortfolios
About
Gerard F. is a results-driven Digital Marketing Manager with professional experience in the pharmaceutical retail, automotive, and fitness industries. Since 2021, Gerard has led digital marketing efforts at Pharma Quest Co., overseeing strategy development, social media management, email marketing, and paid advertising. Gerard's role includes planning and executing web, SEO/SEM, database, and display advertising campaigns while tracking campaign performance against ROI and KPIs. Previously, Gerard served as a Social Media Virtual Assistant for Dyna Performance, a Canadian automotive brand, focusing on influencer recruitment, community engagement, and campaign execution. Gerard also supported a Dutch fitness instructor at BasFIT with lead generation and Instagram moderation. Earlier in his career, Gerard held recruiting and customer service roles across business domains, strengthening operations through data-driven initiatives and process management.
Experience
Social Media VA
BasFIT · 2025 — 2025Moderates Instagram and generates leads by searching for potential clients and influencers for collaboration. Aided in appointment scheduling by communicating with warm leads to secure discovery calls.Social Media VA
Dyna Performance · 2022 — 2025Conducts research and recruits influencers and brand ambassadors to align with brand values and audience. Oversees community engagement on Instagram by addressing customer inquiries through direct messages and resolving issues to strengthen brand loyalty. Creates and implements a yearly promotional calendar, crafting, writing, and scheduling email marketing campaigns aimed at boosting customer engagement and sales.Digital Marketing Manager
Pharma Quest Co. · 2021 — PresentFormulates digital marketing strategies by analyzing economic indicators, tracking supply and demand patterns, and monitoring competitors. Responsible for planning and executing web, SEO/SEM, email, social media, database marketing, and display advertising campaigns. Designs and sustains a strong social media presence. Enhances marketing effectiveness by identifying pressing issues to address. Evaluates performance of digital marketing campaigns against established goals (ROI and KPIs). Identifies trends and insights and adjusts spending and performance accordingly. Generates innovative growth strategies through digital marketing. Conducts experiments and conversion tests to measure results.Senior Recruiter II
PSG Global Solutions · 2019 — 2021Sources candidates by utilizing job boards, applicant tracking systems, and company websites to match job orders. Conducts phone interviews to pre-screen candidates, verifying qualifications, availability, and compensation; documents the interview outcomes. Arranges interviews between candidates and hiring managers. Engages in recruiting passive candidates through phone communications and relationship-building. Provides insights on candidate pools and recruiting techniques based on market evaluations.Customer Service Representative
TaskUs · 2017 — 2018Assigned to a peer-to-peer carsharing application. Received training for various customer service lines of business. Successfully achieved monthly targets and maintained exceptional performance metrics.
Skills & Expertise
Education
- Diploma in Strategic Digital MarketingDe La Salle - College of St. Benilde · 2019 — 2021
- Bachelor of Science in Business AdministrationKalayaan College · 2013 — 2016
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