Gissel P.

Gissel P. is a seasoned Email Marketing & Lifecycle Marketing Specialist with over 15 years of robust experience spanning digital marketing, communications, and customer success. Her expertise lies in email campaigns, utilizing platforms such as HubSpot, to deliver end-to-end projects from planning to deployment. With a keen focus on lifecycle marketing, she develops strategies centered on retention, engagement, and lead nurturing. Throughout her career, Gissel has effectively built segmentation and personalization strategies, conducted A/B testing to enhance performance, and led cross-functional collaborations. Her role as an Email Marketing Coordinator at The Edge Fitness Clubs involves constructing detailed CRM properties and automation workflows. Additionally, in her capacity as a Marketing Manager at 360insights, she monitors B2B content and collaborates to align marketing initiatives across international teams. She is also a proactive Customer Success Coach at Spark Your Channel, spearheading partner educational processes. Gissel holds a Communications Degree from Dr. José Matías Delgado University and various HubSpot certifications, including SEO and Inbound Marketing. Fluent in both Spanish and advanced English, she is adept at using Google Sheets, Docs, and other digital platforms to advance marketing objectives.