Glyza L.

Glyza R. is a dedicated Senior Research Analyst currently contributing to PHG Advisory. With a strong background in market research and analysis, she has honed her skills in identifying and qualifying business leads in diverse target markets. Her proficiency in utilizing advanced tools such as Apollo.io, Grata, Rocketreach, and ZoomInfo supports the effective management and organization of databases, ensuring timely project delivery. Throughout her career, Glyza has supported M&A advisory firms by delivering comprehensive research support, leveraging both quantitative and qualitative research methodologies. Her career path includes serving as a Market Research Analyst at Harvey & Company LLC, where she transformed generic leads into actionable insights for clients, and as a Market Network Researcher at Pilipinas Shell Corp., where she conducted site mapping and trade area surveys to optimize sales potential. Glyza's educational background in BSBA-Marketing Management from St. Paul University Quezon City further complements her analytical and strategic approach to market research.