Génesis L. is a seasoned journalist and digital content strategist with eight years of experience in media communication, with a focus on economics, art, and environmental topics. Her career includes significant roles such as the independent leader of weekend editorial lines for Diarios Expreso and Extra. She has excelled as a Community Manager, managing visual identities and mass content curation. At Ecuavisa, as an Editor of Style and Audiovisual Content, she applied her skills in quality control for national informative programs, ensuring grammatical accuracy and narrative coherence in scripts and graphic pieces. Additionally, she has experience in television and digital platform text optimization. Her work at Diario El Universo further showcased her talents through event coverage, interviews, and storytelling formats. At Fedelec, she successfully coordinated digital reputation management and institutional image positioning. With proficiency in tools like Google Analytics, Hubspot, and the Adobe suite, Génesis has made impactful contributions to the fields of journalism and digital media.
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