Habib H.
Open to offersNew to PlatformAbout
Habib H. is a seasoned Social Media Specialist and Digital Public Relations professional with experience spanning the coffee shop and brand communications sectors in Yogyakarta and Riau. At Alley Coffee Street, Habib managed Instagram and TikTok campaigns, strategized monthly content aligned with marketing goals, developed copywriting for digital promotions, and evaluated social performance using key insights. At Bettlehyme, Habib built cross-platform strategies supporting brand identity, voice, and messaging, overseeing the full content production lifecycle. As Head of the Digital Public Relations Student Association at Telkom University, Habib led a 70+ member organization, reinforcing his practical expertise in content strategy, brand communications, and team coordination within the digital and education domains.
Experience
Social Media Specialist
Alley Coffee Street · 2025 — 2026Managed Instagram and TikTok accounts to boost brand awareness and engagement. Developed monthly content plans in accordance with brand positioning and marketing strategy. Created copy for product promotions and digital campaigns. Generated innovative content ideas (photo and video) reflecting current social media trends. Monitored and assessed content performance via insights such as reach, engagement, and impressions. Collaborated with team members to enhance product promotion and marketing initiatives.Digital Public Relations Officer
Bettlehyme · 2023 — 2025Oversaw Instagram, TikTok, and YouTube accounts to enhance the brand’s digital footprint. Formulated content strategies across platforms guided by target audience insights. Developed brand identity, encompassing tone of voice, visual elements, and communication messages. Crafted copy for social media assets and marketing materials. Conducted research on trends and audience analytics to improve content engagement and performance. Coordinated the comprehensive content production process from initial planning to final publication.Head of Student Association
HIMA Digital Public Relations · 2024 — 2024Directed and supervised the overall functions of the student organization. Managed the coordination of over 70 organizational members to ensure teamwork and effective program execution. Advocated for the interests of Digital Public Relations students within the organization.Eksternal Staff Departemen
HIMA Digital Public Relations · 2022 — 2022Served as a liaison between the organization and external stakeholders. Organized and executed company visit programs to provide industry exposure for members.
Skills & Expertise
Education
- Bachelor of Digital Public RelationsTelkom University · 2021 — 2025
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