Hafsa F.
Junior Amazon Account Manager
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Hafsa F. is an experienced Amazon Seller Central Account Manager specializing in the PPC & SEO domain within the home textiles industry. Based in Pakistan, she effectively managed full-cycle operations for three private-label FBA accounts, achieving zero policy violations and maintaining constant stock levels over a one-year period. Hafsa excelled in creating and optimizing product listings and ad workflows using tools like Helium 10, Jungle Scout, and Brand Analytics, successfully keeping ACOS profitable while scaling campaigns for Sponsored Products, Brands, and Display. Her deep expertise involves optimizing 30+ product listings, managing PPC advertising, and analyzing sales data to inform strategic pricing and budgeting decisions. Hafsa is certified by Amazon Seller University, Amazon Ads Academy, and Helium 10 Academy. In her freelance role, she handled inventory planning, supply chain coordination, and maintained exemplary account health with a focus on customer service and communication.
Experience
Freelance Amazon Account Manager
Home Textiles & BeddingOptimized over 30 product listings by enhancing titles, descriptions, images, backend search terms, and A+ Content utilizing Helium 10, Jungle Scout, and Brand Analytics to improve organic visibility and BSR. Managed PPC advertising across 3 accounts, ensuring profitable ACOS via continuous keyword harvesting and bid adjustments. Researched and benchmarked 10+ competitor ASINs focusing on pricing, imagery, and keyword strategy, which helped reposition listings for improved Buy Box competitiveness. Coordinated FBA inventory, replenishment planning, and supply chain activities for 3 client accounts to prevent stockouts during the year. Oversaw account health for 3 client accounts including customer service, buyer-seller communication, and returns feedback resolution, maintaining a clean record with zero policy violations and account suspensions. Conducted data analysis on weekly sales data and performance metrics using Excel and Google Sheets, applying findings to identify trends that informed pricing and budget strategies.
Skills & Expertise
Education
- BS BotanyThe Islamia University of Bahawalpur (IUB)
- B.Ed (1.5 Years)Virtual University of Pakistan, Lahore