Hana M.
Senior B2B Marketing & Business Development Manager
Open to offersNew to PlatformAbout
Hana A. is a seasoned Marketing and Business Development Professional with over 15 years of experience in B2B marketing and international business development. Based in Amman, Jordan, she has a proven track record in market analysis, commercial strategy, and the wholesale telecommunications sector. Her expertise lies in identifying market opportunities, developing products and commercial strategies, and nurturing long-term relationships across regional, European, and global markets. Hana excels in converting market needs into business growth through her proficiency in customer insights, competitive analysis, strategic negotiation, and cross-functional collaboration. Her career experience includes leading telecom business development as a Middle East Regional Manager and enhancing commercial strategies as a Wholesale Commercial Manager. She is also notable for her contribution to international business development and market expansion in previous roles such as Interconnection Consultant and Marketing Manager. Hana holds a Bachelor of Business Administration from Al-Yarmouk University and brings additional strengths in analytical problem-solving, professional writing, and multilingual communication. Fluent in English and Arabic, with basic French, she commands a multifaceted approach to stakeholder relationship building and research-driven decision-making.
Experience
Online Researcher & Focus Group Participant
Freelance – Remote · 2017 — PresentConduct qualitative and quantitative research to analyze market trends and customer preferences, providing actionable insights for business decisions. Engage in international research projects and focus groups to inform product development and marketing strategies. Evaluate advertising concepts and promotional materials, offering structured feedback on their effectiveness.Interconnection Consultant
Freelance – Remote · 2015 — 2017Assisted clients in conducting market research, developing business strategies, and identifying partners for international expansion. Pinpointed high-potential operators and business opportunities within global telecommunications sectors. Evaluated competitive market conditions to support informed decision-making and advised clients on strategic partnerships.Middle East Regional Manager
VOX Carrier, Romania · 2014 — 2015Oversaw business development and sales strategies for wholesale telecommunication services in the Middle East and international markets. Established relationships with telecom operators and partners while assessing customer needs to tailor commercial propositions. Managed the full business cycle from initial prospecting to post-sale support, while monitoring market trends for revenue optimization.Wholesale Commercial Manager
Saleem Telecom, Jordan · 2013 — 2014Directed corporate marketing efforts and commercial strategies to align with growth objectives in the telecom industry. Launched product offerings driven by market intelligence and customer needs. Conducted strategic negotiations and built partnerships with local and international telecom carriers, coordinating cross-functional teams to ensure effective delivery.Marketing Manager
3C – Computer Consultant Company, Jordan · 2011 — 2013Formulated annual marketing strategies focusing on business development in alignment with company goals. Conducted market research to unveil customer needs and growth opportunities. Managed client communications through various channels, including the corporate website, while leading marketing initiatives and team development.Routing & Purchasing Supervisor – Wholesale Unit
Jordan Telecom Group, Jordan · 2006 — 2010Oversaw relationships with telecom suppliers and carriers in the wholesale sector, negotiating commercial terms effectively. Analyzed traffic and pricing data to uncover business opportunities and enhance operational decisions. Supported international development initiatives including national and international account opportunities.Sales Representative – Part-Time
Valencia International, Jordan · 2003 — 2005Engaged in the promotion and sale of consumer products using direct and catalog marketing strategies. Established and maintained customer relationships through tailored communication and sales efforts, while managing order processes and customer follow-ups.HR Officer
UKADEMIA Student Services Company, Jordan · 2002 — 2004Handled recruitment, including candidate screening and onboarding processes. Analyzed business information to aid in organizational planning and market expansion. Supported internal communications and documentation efforts.
Skills & Expertise
Education
- Bachelor of Business AdministrationAl-Yarmouk University · 2001 — 2005
- French Language DiplomaFrench Council · 1996 — 1997
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