Handunge N.
Senior Digital Marketing Manager
Open to offersNew to PlatformAbout
Sudaraka P. is a seasoned Digital Marketing Manager with over seven years of experience leading digital strategy, content planning, and paid media campaigns across the education, transport, energy, retail, and travel sectors in Sri Lanka and international markets including the UK and US. At Lyceum Global Holdings and Abans PLC, Sudaraka played a central role in deploying data-driven analytics, process automation, and AI-enabled chatbots to streamline workflows, boost customer engagement, and maximize lead generation. His leadership at Abans PLC resulted in major milestones, including recognition for digital transformation and record-breaking profit margins. With expertise in CRM management, campaign optimization using Google Analytics, META, and advanced marketing automation tools, Sudaraka has consistently delivered robust digital transformation initiatives, enhanced operational efficiency, and strengthened brand visibility for top-tier organizations.
Experience
Senior Manager - Group Digital Marketing, IT infrastructure & Digital Transformation
Lyceum Global Holdings · 2025 — PresentDrive the digital marketing strategy for the group through well-defined campaigns and thorough content planning while performing performance analysis to strengthen the brand and stimulate growth.Manager - Digital Marketing (Group)
Lyceum Global Holdings · 2024 — 2025Develop and execute strategic marketing plans while administering paid media campaigns across META and Google Ads. Lead teams to foster collaboration and oversee brand management for consistent messaging.Manager - Paid Media
Halo Travels & Tours UK · 2023 — 2024Implement strategic marketing plans for markets including the UK, US, Philippines, and Sri Lanka. Manage paid media campaigns across META, Google Ads, and LinkedIn while designing email marketing campaigns using Unlayer and Brevo.Manager - Digital Marketing
Abans PLC · 2023 — 2023Create and enact dynamic marketing strategies that promote business growth across paid media channels like META, Google Ads, and LinkedIn. Coordinate high-performance marketing campaigns while enhancing brand presence for top brands through strategic management.Assistant Manager - Digital Marketing
Abans PLC · 2022 — 2023Support the execution of integrated content strategies and paid media campaigns to boost brand engagement and lead generation. Collaborate with influencers and agencies to enhance brand reach while analyzing market trends and audience behavior.Digital Content Strategist
Abans PLC · 2020 — 2022Devise and implement impactful content and paid media campaigns to increase engagement and conversions. Enhance brand identity and market presence through effective brand management and customer interaction automation.Graphic Designer
Abans PLC · 2016 — 2019Assist in creating visual content to support marketing initiatives while collaborating with marketing teams to ensure alignment between design and strategy.
Skills & Expertise
Education
- MSc. Strategic MarketingCardiff Met University · 2022 — 2024
- BEng.(Hons) Computing ScienceStaffordshire University · 2014 — 2017
- Higher EducationAnanda College · 2004 — 2012
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