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Hazel F. — Mid-Level SEO Specialist from Philippines

Hazel F.

Mid-Level SEO Specialist

Philippines 6+ years 1600 - 2000 USD per day
Open to offersNew to Platform
Languages
English
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About

Hazel Fernandez is an experienced Team Lead and Applications Strategist with a proven track record in the U.S.-based real estate and publishing sectors, specializing in SEO, Lead Generation, and WordPress management.


At SEO FOR REAL ESTATE INVESTORS LLC, Hazel led a team focused on advanced SEO website optimization, from site clustering to technical and content SEO, significantly enhancing traffic and user engagement. She has managed comprehensive lead generation campaigns, identifying and segmenting leads to drive sales and marketing conversion.


With SYSTEMIVITY LLC and STONESILO PUBLISHING, Hazel developed, maintained, and optimized WordPress and HTML websites, performed in-depth keyword research, and managed digital marketing and social media initiatives. Her background in business management further supports her expertise in customer support and administrative functions.

Experience

  • Team Lead and Applications Strategist

    SEO FOR REAL ESTATE INVESTORS LLC · 2019 — Present
    Executed excellent SEO website clustering optimization to enhance traffic, visibility, and reduce bounce rates. Engaged in on-page SEO, off-page SEO, technical SEO, schema and content SEO, and conducted SEO setup and configuration. Conducted SEO keyword research and provided administrative and customer support services via the company platform. Led a team in generating leads through data mining and data entry, identifying hot leads, cold leads, MQLs, SQLs, and PQLs from inbound, outbound, and intent-based lead sources. Developed content plans and graphics, posted on social media, and grew account followers through engagement.

  • General Virtual Assistant

    SYSTEMIVITY LLC · 2018 — 2019
    Created and managed HTML and WordPress websites while maintaining servers through control panels. Conducted keyword research to support marketing products, established and maintained social media accounts, and uploaded content to HTML or CMS, including images. Employed CrossFTP for file management on Amazon S3 and performed various research and data entry tasks.

  • ADMIN/Content Writer

    STONESILO PUBLISHING · 2017 — 2018
    Developed WordPress e-commerce websites across various niches, conducted research on Amazon products for these websites, and engaged in SEO, lead generation, and website management.

  • BCOS Staff (Business Center Operations Support)

    MERALCO PHILIPPINES ELECTRIC COMPANY · 2017 — 2017
    Extracted and printed Field Orders from the database, which included disconnection, reconnection, survey disconnection notices, and check readings. Handled returned checks and coordinated with contractors for the daily execution of Field Orders while collaborating with encoders for operational efficiency.

Skills & Expertise

Lead GenerationResearchDigital MarketingSEO – Search Engine OptimizationVirtual AssistantSocial Media Management

Education

  • BSBM Major in Human Resources Development Management
    Cavite State University · 2013 — 2017

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