Helen R.

I bring a combination of copywriting, SEO, content management, email marketing, and analytics, so I don’t see writing as an isolated task but as part of a larger marketing goal. I have worked across IT, AI, iGaming, finance, e-commerce, and other industries, adapting quickly to different audiences, products, and tones of voice. I’m comfortable taking complex or technical information and turning it into clear, engaging marketing content, while working closely with marketers, designers, and other stakeholders. I’m also data-oriented: I use A/B testing, analytics, SEO tools, and performance results to improve content rather than relying only on intuition. Most importantly, I’m reliable, adaptable, and comfortable working independently, while still being open to feedback and focused on delivering work that achieves a real business goal.

• Content Manager & Writer

  Artjoker · 2025 — 2026
  Created presentations, brochures, and product descriptions for a new range of solutions. Managed content across social media platforms such as LinkedIn, Facebook, TikTok, Reddit, and Instagram. Prepared marketing materials for various events and email campaigns while transforming technical information into marketing copy. Responded to feedback from the US team and ensured brand consistency across all communications. Developed communication prototypes using AI tools and dealt with SEO aspects using SurferSEO or Ahrefs.

• Marketing Specialist/Senior Copywriter/SEO Writer

  Unilead · 2023 — 2026
  Developed brand narratives including mascots, templates, and social media posts. Edited and proofread texts for clarity and brand alignment. Updated content for evolving services and promotional campaigns while translating brand strategies into effective written communication. Conducted A/B tests to validate language choices and documented results for actionable insights. Managed a tracking system for text deployment and collaborated closely with the CMO on content approvals.

• Content Manager & Writer

  IntelliSoft · 2021 — 2024
  Explored market trends and directed market research initiatives. Developed marketing and content plans, overseeing the hiring and training of staff including copywriters and designers. Planned and organized marketing operations alongside SEO duties, coordinated promotional campaigns, and engaged in editing and proofreading. Generated email campaigns and established strategic partnerships while conducting interviews.

• CRM VIP/Content Strategist

  Parimatch · 2022 — 2023
  Created and managed communications for a VIP audience while developing a content plan. Engaged in A/B testing and evaluated marketing metrics. Handled content writing, proofreading, and editing tasks as well as the launching of email campaigns.

• SEO Content Writer, Copywriter, Email Specialist, SMM Manager

  TrueGroup · 2020 — 2023
  Created SEO technical requirements and monthly content plans. Conducted competitor studies and analyzed website performance while producing various content types. Managed a team of freelance writers and designers, engaging in editing and proofreading as well as content publishing and email campaign launches.

• Editor

  Haka Media · 2021 — 2023
  Edited and proofread texts relating to gambling, cryptocurrency, finance, and arts. Suggested topics and prepared structural outlines for writers using SurferSEO.

• Magister of Business Administration (MBA) (with honors)

  Wisconsin International University · 2012 — 2013
• Bachelor of Business Administration (BBA)

  Wisconsin International University · 2007 — 2011