Herson J.
Senior E-commerce Marketing Manager
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About
Herson J. is a seasoned professional specializing in e-commerce and digital marketing with significant experience in strategic roles across various industries, including healthcare operations and digital marketing services. Serving as an E-commerce Marketing Manager at Pigment, Herson developed and implemented e-commerce strategies that significantly enhanced traffic, conversion, and revenue. His proficiency in managing digital advertising campaigns, particularly across platforms like Google Ads and Meta, ensured optimal performance and budget efficiency. Herson's skill in overseeing SEO/SEM initiatives, as well as email and affiliate marketing, drove customer acquisition and engagement. As the Head of Operations and Digital Marketing at Natura Formulas Inc, he efficiently managed multi-channel campaigns, reinforcing brand position through comprehensive strategies in paid media, email, and content marketing. His leadership extended to managing cross-functional teams, aligning marketing efforts with business objectives, and delivering executive-ready performance analytics that informed decision-making. Herson's adept use of CRM tools like HubSpot and Klaviyo supported his success in driving CRM automation and enhancing customer retention.
Experience
ECOMMERCE MARKETING MANAGER
PIGMENT · 2025 — 2026Developed and executed e-commerce marketing strategies aimed at driving traffic, conversions, and revenue. Managed digital advertising campaigns across Google Ads, Meta, and other platforms to ensure performance and budget efficiency. Oversaw SEO/SEM initiatives, email marketing, and affiliate programs targeting customer acquisition. Collaborated with product, design, and operations teams to align marketing efforts with business objectives. Analyzed performance metrics and prepared reports for decision-making. Implemented A/B testing, personalization, and retargeting strategies. Led social media campaigns and influencer partnerships to enhance brand visibility.OPERATIONS MANAGER
HEALTHYBOS GLOBAL SUPPORT · 2023 — 2025Oversaw end-to-end revenue cycle management operations, including patient registration, eligibility verification, coding, billing, collections, and denial management. Led teams of account managers, billing specialists, and collections staff to achieve performance targets. Developed and implemented operational strategies to enhance first-pass resolution rates and reduce days in accounts receivable. Collaborated with healthcare providers, payers, and compliance teams to ensure adherence to regulations. Monitored key performance indicators and delivered regular performance reports. Supported automation and workflow optimization using relevant platforms.HEAD OF OPERATIONS & DIGITAL MARKETING
NATURA FORMULAS INC · 2015 — 2023Managed all digital marketing operations and campaigns while implementing strategies across paid media, email, and fulfillment services. Provided campaign performance management through regular monitoring and analysis. Developed relationships with internal and external partners to add value and enhance services. Led a team delivering digital marketing services, ensuring high customer satisfaction. Championed marketing excellence and supported the adoption of new digital approaches and technologies. Oversaw multiple digital marketing activities and ensured effective engagement across platforms.SENIOR OPERATIONS MANAGER
SYNNEX-CONCENTRIX CORPORATION · 2010 — 2015Directed day-to-day operations for inbound and outbound customer service teams while ensuring compliance with service level agreements. Managed Google program operations and telco account operations, including billing inquiries and technical support. Developed strategies to improve first-call resolution and enhance customer satisfaction scores. Collaborated with various teams to optimize overall performance. Monitored key performance indicators and prepared executive-ready reports for stakeholders.OPERATIONS MANAGER
IBM BUSINESS SERVICES INC. · 2003 — 2010Led customer service and collections teams, focusing on performance metrics and compliance with service-level agreements. Developed operational strategies to enhance collection efficiency and customer experience. Oversaw daily operations, dispute resolution, and escalation handling. Monitored key performance indicators and drove continuous improvement initiatives. Collaborated with clients and stakeholders to align operational goals. Prepared reports for tracking performance and guiding decision-making.
Skills & Expertise
Education
- Bachelor of Science in Business Administration major in Marketing ManagementDe La Salle University - Dasmariñas · 1999 — 2003