Hester B.
Mid-Level SEO Content Writer
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About
Estee B. is an experienced Content Writer, Editor, and Journalist based in South Africa, known for her expertise in journalism, editorial production, and multi-platform content development. With a BA in Journalism and Communications, she has produced accurate and compelling copy for both print and digital audiences, writing SEO-optimized articles for US and Australian automotive, travel, and local-interest clients while at Steady Content. Her tenure at Media24 encompassed roles as Senior Sub Editor and Editor, leading daily and weekly newsroom operations, managing editorial workflows, and maintaining high standards in newspapers such as Beeld, Son, and Rapport. Estee’s strong background in SEO content writing, feature writing, and proofreading is complemented by remote workflow expertise and bilingual communication in English and Afrikaans, spanning industries like automotive, news media, education, and entertainment.
Experience
Content Writer
Steady Content · 2020 — 2024Composed SEO content for clients in the automotive, travel, and local-interest sectors in the US and Australia. Authored dealership and automotive articles for major brands, including service information and location-specific content. Developed engaging articles on various US state and national parks, city events, and regional attractions. Adhered to detailed briefs and editorial guidelines to maintain correct tone, structure, keyword usage, and formatting. Adapted content to varied audiences and regional language preferences, including Australian English. Consistently met tight deadlines while ensuring quality and accuracy.Online English Instructor
Lingoda GmbH, WonderKids, and other international online teaching platforms · 2017 — 2020Provided remote English instruction to international students, including both business professionals and high school learners. Taught Business English through Lingoda, enhancing workplace communication, speaking skills, and professional vocabulary. Instructed high school students in reading, writing, grammar, and vocabulary via WonderKids. Customized lessons according to varying ages, educational objectives, and levels of English proficiency, while managing independent online teaching environments.Senior Sub Editor
Media24 – Beeld · 2008 — 2015Sub-edited content for a daily newspaper in a high-pressure newsroom, focusing on accuracy, clarity, grammar, and adherence to house style. Managed layout design and contributed to print presentation. Collaborated with editorial and production teams to meet daily press deadlines, handling a significant volume of editorial tasks while preserving quality standards. Authored in-depth feature articles for the publication.Editor
Media24 – Son · 2005 — 2008Supervised the newsroom, overseeing weekly editorial activities. Made final decisions regarding story selection, content mix, and editorial focus. Coordinated planning and workflow to ensure timely production of the newspaper each week. Edited and approved content for accuracy, tone, clarity, and audience relevance, while working closely with journalists, sub-editors, and production staff throughout the publishing process.Freelance Feature Writer / Contributing Writer
Media24 – Rapport · 2006 — 2008Created in-depth feature articles and conducted interviews for Rapport, a Sunday newspaper. Engaged with actors, musicians, and notable figures in the arts and entertainment industry. Developed long-form content tailored for the weekend newspaper audience while adhering to editorial briefs and deadlines alongside regular newsroom duties.Senior Journalist / Article Editor
Caxton Publications – Vrouekeur · 2001 — 2005Initially worked as a Senior Journalist and subsequently advanced to Article Editor. Authored weekly gardening pages, feature articles, and cover stories. Conducted interviews with public figures including actors and musicians for magazine features. Edited and refined submitted articles for clarity, flow, and consistency while managing contributions from a team of journalists and preparing content for publication. Worked collaboratively with the senior editorial team on article selection, content planning, and editorial strategy while upholding high editorial quality and production standards.Reporter
Caxton Publications – Roodepoort Record · 2000 — 2001Generated and wrote news articles under tight deadlines, conducting research and interviews to develop accurate local news content.
Skills & Expertise
Education
- BA Journalism and CommunicationsRand Afrikaans University (now University of Johannesburg) · — — 1989
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