Humberto G.

Humberto G. is a leading Country Representative & Strategic Partner for Mexico and LATAM with over 25 years of expertise in the nexus of global manufacturing and high-impact retail. He specializes in market entry and is adept at managing supply chains and sourcing between China, Hong Kong, and Mexico. His extensive career includes prominent roles at Ralph Lauren, Hugo Boss, JC Penney, Sears, and Chedraui, highlighting his ability to launch and manage premium brands and optimize complex supply chains. Humberto has streamlined operations by eliminating redundant intermediaries, thereby maximizing ROI for partners. Currently, he acts as a strategic conduit for Chinese consortiums penetrating the Latin American market, achieving significant operational efficiencies and financial optimizations. Humberto holds a bachelor's degree in business administration from UNAM and a specialization in brand managing and developing from the University of Washington. He is bilingual, fluent in Spanish, English, and Chinese, and open to international relocation.