Ifeoma O.

Develop and execute email and SMS marketing strategies for eCommerce DTC brands on Shopify, managing the full lifecycle including execution, QA, and performance analysis. Schedule and track campaign timelines with clients, utilizing Asana for all deliverables. Engage in client meetings to communicate strategic recommendations and provide updates on campaign status and results. Oversee the coordination of design and copy teams to create email and SMS content, ensuring proper briefing, reviewing, and approval of creative assets prior to implementation. Conduct quality assurance checks across email and SMS channels, focusing on rendering, personalization, segmentation accuracy, and compliance before sends. Manage multiple clients' email marketing accounts using Klaviyo, including the development of flows, campaigns, and segmentation. Analyze email and SMS performance metrics and report findings to inform actionable recommendations. Build and maintain lifecycle automation flows, optimizing them through A/B testing. Design emails in Figma to meet specified standards and implement them directly in Klaviyo.

Execute the implementation of a 4-flow Klaviyo email system for a Shopify DTC client by coordinating timelines, building flows, and performing QA prior to post-launch reporting. Achieve revenue recovery through effective campaign strategies and run a live A/B test on subject lines to enhance open rates.

Implement email and SMS marketing strategies for various eCommerce clients, managing timeline coordination, creative asset production, and quality assurance processes. Build and maintain lifecycle automation flows within Klaviyo to support client retention and revenue growth. Facilitate communication for campaign approvals and revisions, utilizing Asana and Slack to keep workflows organized. Analyze performance metrics to provide insights for optimization.

Design and implement AI-assisted marketing automation workflows aimed at improving campaign execution speed and consistency through structured operational systems.