ingrid V.
Executive Marketing Consultant
Open to offersNew to PlatformAbout
Ingrid N. is an accomplished CEO & Managing Partner in marketing management consulting, with a career spanning the financial services, retail, FMCG, and fintech sectors across South Africa and Germany. She has led firms such as Spade & Company, guiding top-line revenue growth and digital marketing transformation for clients, while expanding operations to bill R30m annually in Africa. As former Chief Marketing Officer at Absa, Retail & Business Banking, Ingrid N. directed all marketing functions, managed a R750M budget, streamlined marketing structures, and was instrumental in the rebranding from Barclays to Absa. Her earlier leadership at Yellowwood Future Architects and Coricraft included strategic project delivery, business model innovation, and extensive brand development. Recognized for expertise in digital marketing, strategic planning, and marketing operations management, she serves as a board member on industry councils and has contributed to leading publications.
Experience
CEO & Managing Partner
Spade & Company (Batten & Company) · 2019 — PresentGuided the boutique marketing management consulting firm focusing on business and marketing strategy, brand management, customer experience, and digitization. Provided support to leading companies by analyzing current situations, formulating strategic plans, and facilitating the execution of improved solutions aligned with client growth objectives. Emphasized marketing return on investment (MROI) and customer experience while leveraging extensive digital and online experience.Chief Marketing Officer
Absa, Retail & Business Banking · 2016 — 2018Managed marketing functions for both retail and business banking, which included developing service offerings and customer value propositions (CVPs). Established the marketing and branding strategy in alignment with business objectives, generating marketing initiatives across all channels to enhance brand awareness. Oversaw internal and external communications for the organization, including a customer base of 9.6 million while managing a substantial marketing budget.Executive Director Strategic Solutions
Yellowwood Future Architects · 2014 — 2016Formulated and executed a new business model aimed at revenue generation and enhancing project value by concentrating on a smaller client base. Sourced new business, trained strategists, and led the implementation of strategic marketing consulting practices. Developed strategies to advance the organization’s mission and strengthened relationships with key stakeholders.Group Strategy & Marketing Director
Coricraft · 2012 — 2014Crafted branding and marketing strategies while overseeing execution, which included campaigns, events, digital marketing, and public relations. Managed the marketing team's daily operations to increase productivity and fostered professional relationships with stakeholders. Conducted competitive analysis to identify consumer trends and suggested effective solutions for improving market presence.
Skills & Expertise
Education
- Master of Business Administration (MBA)University of Cape Town, South Africa
- Diploma in Strategic MarketingUniversity of Nuremberg, Erlangen, Germany
- BComUniversity of KwaZulu Natal, South Africa
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