Irfan K.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Irfan U. is a seasoned Digital Marketing Specialist with over three years of experience focusing on social media strategy, paid advertising, and e-commerce management. Based in Wah Cantt, Taxila, Rawalpindi, he has successfully optimized campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and Easy Ads, serving industries such as education, healthcare, lifestyle, and e-commerce. At Webnify, he manages multi-platform paid campaigns and develops client-centric strategies to enhance visibility and engagement. His role as Social Media Manager at the Swedish Group of Colleges involves coordinating digital marketing activities to boost student inquiries and admissions. Irfan's expertise extends to web development with a strong command of WordPress and Shopify, enhancing online presence through SEO optimization and responsive design. He also owns and manages his e-commerce endeavors, showcasing his ability to integrate strategic marketing insights into business growth.
Experience
Social Media Manager & Admission Officer
Swedish Group of Colleges · 2025 — PresentOversee student inquiries, applications, and admissions support while coordinating digital marketing efforts. Design and implement admission-focused social media initiatives to enhance brand visibility and generate student leads. Create and manage campaign visuals, including promotional content and event marketing materials. Execute and evaluate campaigns across Meta Ads, Google Ads, and TikTok Ads, focusing on inquiry quality and overall performance. Facilitate promotions for college events and manage content schedules and digital communications between marketing and admissions teams.Branding & Digital Marketing Specialist - Contract
MedX Eye Clinic · 2025 — 2025Created brand identity assets, including logos, marketing materials, social media posts, and advertising creatives. Managed social media channels and improved campaign frameworks for healthcare-centric digital communications. Implemented paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Easy Ads, emphasizing ongoing creative testing. Enhanced ad creatives and messaging to improve patient inquiries, strengthen brand trust, and elevate local visibility.Digital Marketing Manager - Client-Based Projects
Webnify · 2024 — PresentFormulate digital marketing strategies and social media plans for clients to boost visibility, engagement, and lead generation. Oversee multi-platform paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Easy Ads, managing the entire process from setup to optimization. Develop content calendars, branding materials, and marketing copy focused on campaign performance. Conduct thorough market research and competitor analysis to inform content and advertising strategies. Manage client interactions, campaign planning, and reporting related to social media, websites, and e-commerce projects.Social Media Marketing Manager
Aurlume Candles · 2023 — 2024Developed social media strategies, branding initiatives, and promotional content for a lifestyle product brand. Conducted paid advertising campaigns to enhance product awareness, engagement, and online sales. Prepared content calendars, promotional graphics, and plans for influencer collaborations to widen brand reach.Social Media Manager - Client-Based
BAFEL - British Academy for English Language · 2023 — PresentAdminister social media accounts to boost visibility, engagement, and student inquiries for the academy. Develop and schedule targeted content for English language programs, admissions, and promotional offers. Execute Meta Ads campaigns aimed at lead generation, enrollments, and reaching local audiences.E-commerce Store Owner
TrendGlow Shopify Store · 2022 — 2023Oversaw the operations of a Shopify gadget store, managing product listings, store functionality, customer support, and order fulfillment. Utilized Meta Ads and social media marketing to drive traffic, promote products, and support sales initiatives.WordPress Developer
Freelance · 2021 — PresentDesign and customize responsive WordPress websites according to client specifications and branding guidelines. Improve website performance by addressing SEO basics, enhancing loading speed, ensuring mobile responsiveness, and optimizing user experience. Offer maintenance services, troubleshooting, website updates, and branding support to small business clients.
Skills & Expertise
Education
- Bachelor of Science in Computer ScienceCOMSATS University Islamabad, Wah Campus · 2022 — 2025
- Intermediate in Computer ScienceWah College of Accountancy · 2018 — 2019
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