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Islam S. — Senior Commercial Director from Egypt

Islam S.

Senior Commercial Director

Egypt 3-6 years
Open to offersNew to Platform
Languages
EnglishArabic
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About

Islam A. is a seasoned Go-to-Market Strategist and Sales Leader with over 15 years of experience building and scaling sales organizations in the DDA & SDA industries, water treatment, and related services throughout the MENA region. He has demonstrated profound expertise in market expansion and revenue growth for premium international brands such as Braun, Philips, Koldair, Tank, and Zanussi. Currently, Islam is focusing on aiding SaaS and B2B companies in penetrating markets in Egypt, GCC, and Africa. In his role as Commercial Director for Konouz Egypt Replica Treasures, he pioneered a commercial strategy for a unique government-backed tourism and antiquities initiative. As a former National Sales Manager at Minlo for Manufacturing and Trading, he significantly expanded the distribution channels for Koldair AC. His competencies include Business Development, Channel Management, and adept use of CRM (Salesforce/HubSpot) systems.

Why hire me

Employers should hire me because I bring over 15 years of professional experience in sales and administration, which has developed my ability to quickly understand requirements, organize information, and work efficiently under deadlines. I am detail-oriented, highly accurate, proficient in Excel and data handling, and committed to delivering high-quality work. I am also a fast learner, reliable, and able to adapt quickly to new systems and processes. I believe my experience, discipline, and strong attention to detail would allow me to add real value to the team.

Experience

  • Commercial Director

    KONOUZ EGYPT REPLICA TREASURES · 2024 — Present
    Developed a commercial strategy for a government-supported initiative in tourism and antiquities. Created the organizational framework for sales and marketing divisions. Formulated pricing strategies, promotional channels, and trade marketing initiatives. Established KPIs and reporting structures for management and board oversight.
  • Freelance GTM Consultant

    null · 2020 — 2023
    For El Amir Company, constructed a distribution strategy to facilitate market growth in water pumping. Served as a market entry broker for SMS Co. during their expansion into Egypt. Advised the University of Bari on educational market entry strategies in the MENA region.
  • National Sales Manager

    MINLO FOR MANUFACTURING AND TRADING · 2018 — 2020
    Managed sales for the Koldair AC brand. Established a wholesale distribution network, achieving over 50 distributors within eight months. Created sales strategies, annual plans, and budgets for the air conditioning segment. Collaborated with marketing to develop pricing and promotional strategies. Oversaw P&L management across the national region and implemented a KPI framework. Conducted coaching and performance evaluations for the sales team.
  • National Sales Manager

    MISR PYRAMIDS GROUP (MPG) · 2018 — 2018
    Managed the distribution of the Philips PC brand within a licensing agreement. Created operational plans to enhance regional growth and expansion. Monitored trade partner performance and credit notes, ensuring comprehensive market coverage.
  • Sales Manager

    MINLO FOR MANUFACTURING AND TRADING · 2016 — 2018
    Focused on the Braun PC brand through a solution selling strategy aimed at B2B clients and projects. Developed and managed sales pipelines for immediate and future opportunities. Enhanced team capabilities via coaching, mentoring, and field support. Maintained relationships with key accounts and distribution partners.
  • Sales Assistant Manager

    MINLO FOR MANUFACTURING AND TRADING · 2015 — 2015
    Contributed to achieving sales targets for the Braun PC brand across Mass Market and Traditional Sales sectors. Oversaw sales movement tracking in both primary and secondary channels. Performed agent visits, market assessments, and conducted product training sessions.
  • Sales Supervisor

    MINLO FOR MANUFACTURING AND TRADING · 2012 — 2014
    Supervised the sales team while monitoring daily performance relative to targets. Conducted market audits and field visits to confirm adequate coverage and visibility. Trained new employees on product information and sales techniques.
  • Sales Senior Specialist

    MINLO FOR MANUFACTURING AND TRADING · 2008 — 2012
    Managed key accounts and fostered long-term distributor relationships for the Tank brand. Drove sales growth through strategic territory planning and customer engagement. Provided market insights to product development and marketing teams.
  • Sales Specialist

    OLYMPIC GROUP · 2006 — 2008
    Oversaw sales operations for the Zanussi washing machine division within the assigned territory. Cultivated relationships with retail partners and service providers. Met sales goals through effective territory management and high-quality customer service.

Skills & Expertise

Education

  • Bachelor's Degree, Tourism & Hotels
    Helwan University · — — 2004

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