Ismael D.
Senior Regional Marketing Manager
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Ismael D. is a results-driven Senior Regional Marketing & Commercial Leader with over 15 years of experience in the technology, OEM, and gaming industries, primarily across Latin America. He has a proven track record in managing substantial budgets exceeding $5 million and effectively building high-performance OEM, distributor, and retail ecosystems in over nine LATAM markets. Ismael combines a strong commercial mindset with P&L ownership, cross-cultural agility, and the ability to lead multinational teams from strategy to execution. As a LATAM Marketing Manager for Microsoft, he optimized regional marketing budgets and transformed strategic approaches to enhance partner performance. At NVIDIA, he fortified brand positioning within the gaming sector using data-driven digital media strategies. His role as Category Manager at Intcomex involved spearheading inventory planning and driving revenue growth. With a solid foundation built in leading global companies like Toshiba and Procter & Gamble, Ismael's expertise spans regional growth strategies and AI-powered decision-making.
Experience
LATAM Marketing Manager – OEM
Microsoft · 2021 — 2025Optimized a regional marketing budget exceeding $5M across 9 LATAM markets, increasing utilization from 75% to 100% within a fiscal year. Shifted regional strategy to focus on outcome-based accountability by implementing measurable KPIs for sell-out growth, campaign ROAS, and partner performance. Designed and facilitated quarterly Joint Business Planning sessions with OEM and channel partners, aligning investment allocation to commercial outcomes. Utilized Microsoft Copilot and AI-driven analytics for efficient partner reporting and campaign optimization, reducing reporting cycle time by approximately 30%. Advanced geo-expansion through distributors and retail ecosystems, enhancing category footprint and market reach. Integrated Xbox initiatives into the LATAM OEM strategy, creating new co-investment opportunities. Executed strategic alignment to boost Windows device sell-through, reinforcing OEM partnerships and Microsoft's market leadership.Marketing Manager
NVIDIA · 2016 — 2020Directed the national channel marketing strategy to enhance sellout performance and optimize marketing development fund allocations with OEM and AIB partners in Mexico. Improved NVIDIA's brand positioning in the competitive gaming segment through targeted influencer campaigns and strategic co-investment. Implemented data-driven digital media activations and performance-focused campaigns using advanced analytics and A/B testing aligned with channel KPIs. Oversaw significant product launches and industry events, such as Talent Land and local gaming expos, which strengthened brand equity and strategic partnerships.Category Manager – Systems Division
Intcomex · 2012 — 2016Managed inventory planning, pricing strategy, and commercial negotiations for the systems category, ensuring consistent revenue growth and margin improvement. Identified new business lines within the distribution ecosystem, enhancing category breadth and competitive positioning. Coordinated cross-functional operations across sales, logistics, and vendor management to streamline processes and improve fulfillment accuracy.
Skills & Expertise
Education
- International Management & MarketingÉcole Supérieure de Commerce de Strasbourg (IECS)
- Business ManagementUniversidad Autónoma Metropolitana (UAM)
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