Ismail A.
Mid-Level Digital Marketing Officer
Open to offersNew to PlatformPortfolios
About
Abari I., a Bachelor of Commerce graduate specializing in Human Resource Management, has established a career path rooted in dynamic roles across several sectors in Nigeria and beyond. With a foundational role at the Federal Ministry of Interior, he honed skills in office management and customer service, contributing to efficient operations. At the Alibert Group, he advanced to an Accountant/Data Analyst, applying statistical techniques via Visual Dolphin software to enhance cost control strategies and financial reporting. Transitioning into Human Resources with Mid-Town, he focused on employee management and legal compliance. His role as an Investment Executive with Bilaad Realty involved promoting real estate products and developing investment strategies. Most recently, as a Digital Marketing Officer at CSS Integrated Farms, Abari has driven successful digital campaigns, optimizing conversions through SEO/SEM and data analytics. His dedication to leveraging modern HR technologies and comprehensive analytics continues to drive organizational success.
Experience
Digital Marketing Officer
CSS Integrated Farms · 2022 — 2024Executed digital marketing strategies encompassing SEO/SEM, email campaigns, social media, and display advertising. Built and maintained the company's social media presence, measuring performance against established goals. Analyzed trends to optimize marketing performance and collaborated with internal teams on user experience enhancements. Developed growth strategies, conducted experiments, and assessed emerging technologies for potential adoption.Investment Executive
Bilaad Realty · 2021 — 2022Presented and provided information on promoted products while creating a positive brand image. Followed daily and monthly targets for collecting qualified leads and encouraged clients to participate in site visits. Gathered client details for HubSpot, distributed promotional materials, and sought to understand customer needs. Set up promotional stands, reported on demonstration outcomes, and developed investment strategies while monitoring market trends and compliance with relevant regulations.Accountant/Data Analyst
Alibert Group · 2019 — 2021Analyzed financial results using statistical methodologies to identify trends and variances, facilitating cost control and profitability. Developed strategies for data collection and analysis optimization using Visual Dolphin software. Ensured the accuracy and completeness of financial data collected from various sources, maintained and updated databases, and generated custom financial reports. Automated routine report generation and ensured compliance with financial regulations and internal policies, maintaining documentation for processes.Human Resource Officer
Mid-Town, Victoria Island · 2021 — 2021Managed staff performance and oversaw compensation and benefit programs. Facilitated training and development initiatives and provided management with HR-related advice. Maintained confidential employee records, represented the company at recruiting events, and offered guidance on employment law. Ensured employee health and safety and developed recruitment strategies.Office Assistant
Federal Ministry of Interior, Press & Public Relations Department · 2018 — 2019Performed clerical tasks including sorting, sending, and receiving mail, while maintaining and developing a filing system. Managed office supplies by ordering and tracking them, and prepared reports, memos, letters, and faxes. Entered information into databases and assisted in customer service by answering phone calls, directing them, and greeting visitors. Scheduled meetings and kept the office organized, ensuring a clean environment and handling miscellaneous duties to support office operations.
Skills & Expertise
Education
- Bachelor of Commerce in Human Resource ManagementUniversity of Cape Coast · 2013 — 2017
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