Ivan G.
Mid-Level E-commerce Specialist
Open to offersNew to PlatformAbout
Ivan G. is a seasoned Media Buyer, E-commerce Specialist, and Web Developer from Calbayog City, PH, with over a decade of expertise in driving digital success through strategic marketing and e-commerce operations. Known for his skill in scaling both local and international online stores, Ivan effectively manages cross-functional teams to deliver impactful digital marketing strategies that boost business growth. A top Facebook advertiser in the Philippines, he excels in Social Media Advertising, particularly through FB/IG ads, and is lauded for his prowess in SEO and Website Development using platforms like WordPress and Shopify. His career highlights include leading marketing initiatives for companies such as Hidden Biome, Dory Delivery App, and BJ-Ecom, where he implemented high-converting ad campaigns and executed comprehensive social media strategies. Highly regarded as a mentor in the Philippine e-commerce community, Ivan also stands out for his achievements, including recognition in professional publications and accolades as a trusted e-commerce coach.
Experience
YouTube Shorts Video Editor & AI Strategist
Hidden Biome · 2026 — 2026Utilized advanced AI tools to enhance video production efficiency while producing high-quality content. Developed engaging hooks and implemented retention-oriented editing techniques aimed at increasing view-to-conversion rates. Conducted thorough research into trending niches to optimize and replicate successful viral content.Media Buyer & Social Media Manager
Dory Delivery App - Calbayog · 2025 — 2026Performed FB/IG media buying to facilitate app installations and increase order volume. Engaged local businesses, overseeing merchant acquisition processes. Handled social media marketing and crafted effective advertising assets that drive conversions.Shopify Product Research/Importer
Fariera · 2024 — 2025Oversaw complete Shopify store operations, ensuring efficient product imports and effective store optimization. Carried out product and niche research to find trending items suitable for dropshipping. Created compelling ad creatives and graphic materials to support marketing efforts.Shopify Product Research/Importer
BJ-Ecom · 2023 — 2024Directed full-cycle operations of a Shopify store, focusing on optimized product imports and store efficiency. Conducted research on high-demand products and niches in the dropshipping sector. Developed influential ad creatives and graphic elements to enhance campaign reach.Web Developer & Lead Generation Specialist
Bonus Rooms Texas · 2022 — 2023Consolidated advertising efforts on Facebook and Instagram for improved lead generation and client acquisition. Created a professional WordPress website to boost online visibility and user engagement. Assessed performance data and adjusted strategies to enhance CPA and ROI.Media Buyer
Event Hawk · 2022 — 2022Enhanced lead generation through the unification of Facebook and Instagram advertising tactics. Increased campaign efficiency by implementing data-driven creative testing and optimizing CPA. Managed YouTube content to bolster brand visibility and consumer engagement.Chief Marketing & Business Development Officer
Circle-Up Business Center · 2022 — 2022Led comprehensive marketing initiatives while identifying new growth avenues for BPO services. Supervised both in-house and remote teams to ensure high-quality service delivery. Cultivated professional relationships and managed client interactions via strategic proposal development.Chief Executive Officer / SOP Lead
Ecomaide Online Services · 2019 — 2022Established and expanded an agency dedicated to the growth of e-commerce stores in local and international markets. Developed and applied SOPs to standardize e-commerce workflows, improving efficiency in onboarding and operation. Managed the recruitment and oversight of both remote and in-house personnel to maintain performance metrics.Shopify Store Manager
Node Lux · 2018 — 2019Constructed and managed a successful Shopify print-on-demand (POD) store from inception. Designed unique product offerings and created high-converting advertisement materials tailored to specific niches. Increased sales through optimization of Facebook Ads and collaboration with influencers.Shopify Store General Manager
Rider Skull · 2016 — 2018Managed the development and operations of a high-volume Shopify POD business. Created custom graphic products alongside advertising creatives targeted to defined niche markets. Oversaw influencer partnerships and drove sales growth through focused Facebook advertising campaigns.
Skills & Expertise
Education
- Bachelor of Science in Architectural TechnologyNorthwest Samar State University · 2012 — 2015