Ivn G.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformPortfolios
About
Iván F. G., a skilled professional in marketing and logistics, excels as an Administrator of Digital Channels and Social Networks. With a robust background in digital strategy, he has adeptly managed community engagements and developed digital assets across a variety of industries. In his diverse career, Iván has provided consultancy for website development and digital marketing at entities such as Pinturas San Pedro and ASCUN. His role at Perspectiva Social Laboratorio Creativo S.A.S showcased his ability to handle social media management, content scheduling, and performance monitoring, emphasizing his expertise in crafting community-building campaigns. At Fresh Water Tropical Fishes Ltda., Iván's contributions extended to loyalty programs and brand activation at international events. His coordination skills were further honed in his role at CYDESYS SAS, where he managed client retention and inventory through digital channels. Iván is certified in the Fundamentals of Digital Marketing by Google Digital Garage, underscoring his advanced capabilities in the field.
Experience
Independent Consultant
Pinturas San PedroProvided advice and optimization for website development. Developed Digital Marketing strategies using Facebook and Instagram. Took photographs for advertising spaces across various digital channels. Created branding materials, including brand identity. Produced commercials for broadcast on WIN Sports.Independent Consultant
ASCUN (Asociación Colombiana De Universidades)Offered assistance and enhancements for website development as a Web Master in collaborative partnerships. Engaged in digital design.Independent Consultant
Desayunadero De La 42Executed Digital Marketing initiatives via Facebook and Instagram. Captured images for advertising across various digital platforms. Developed campaigns for Meta.Independent Consultant
SanElías.org – Proderechonatural.orgAdvised and optimized the development of their website. Implemented Digital Marketing strategies utilizing Facebook and Instagram.Independent Consultant
Fundación Plinio Correa De OliveiraPromoted their books including 'Revolución y Contrarrevolución', 'Manual de Supervivencia', and 'Fátima La Gran Esperanza'. Developed Digital Marketing strategies on Facebook.Digital Channel and Social Media Administrator
PERSPECTIVA SOCIAL LABORATORIO CREATIVO S.A.SManaged social media and digital content across Facebook, Instagram, and LinkedIn. Constructed content plans and copy for various campaigns. Designed graphics for social media, including stories and square posts. Scheduled and published content on social media platforms. Moderated social media interactions, managing comments and engagement. Developed specific monthly campaigns for social media targeting lead generation, digital buzz, and community growth. Tracked KPIs and campaign projections, optimizing digital ads accordingly. Created monthly management reports detailing activities, statistics on social media engagement, website traffic, and campaign results. Designed internal campaign content for 'Together Against COVID-19' and created a tactical content schedule including graphic pieces such as images, GIFs, and semi-static videos developed in Canva Premium.Marketing and Logistics Coordinator
FRESH WATER TROPICAL FISHES LTDA.Focused on client loyalty initiatives including referrals, loyalty points, and discounts for bulk purchases. Developed offline campaigns for sector events. Engaged in market expansion efforts through brand activation at national and international fairs and events, including Corferias in Bogotá and Manaus in Brazil. Created communication flows for brand messaging via SMS, email, and WhatsApp.Marketing and Sales Coordinator
CYDESYS SAS (SOLUCIONES TECNOLOGICAS)Worked on client retention through referral programs and organized offline campaigns for industry events. Managed inventory and coordinated orders through digital channels.
Skills & Expertise
Education
- Professional in Marketing and LogisticsUNIEMPRESARIAL (Fundación Universitaria Empresarial de la Cámara de Comercio de Bogotá)
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