Ivory G.
Senior Influencer Marketing Strategist
Open to offersNew to PlatformAbout
Ivory Y. is an accomplished Influencer Marketing Strategist and operations specialist with over a decade of experience spanning e-commerce, influencer marketing, customer service, and fulfillment operations. She has led end-to-end influencer and ambassador campaigns for brands such as blendSMART and Elix Healing, overseeing influencer outreach, onboarding, gifting logistics, and campaign performance analysis using platforms like Shopify and Aspire. Ivory advanced from front-line customer support to team leadership at PacBiz Virtual Services, supervising dispatch and client communications in the transportation and medical ride sector. At RYZE Superfood and Qualfon Philippines, she delivered high-volume customer service, reducing response times and refining SOPs through tools like Zendesk and CRM dashboards. Ivory’s background reflects a deep command of marketing campaign execution, stakeholder communication, and operational optimization across the e-commerce, retail, and service industries.
Experience
Influencer Marketing Strategist (Part-Time)
blendSMART · 2025 — PresentOversaw the complete process of influencer and ambassador campaigns, which included outreach, contracting, fulfillment, tracking, and post-campaign analysis. Handled influencer gifting, replacements, and VIP shipments via Shopify, ensuring timely delivery. Assessed performance through affiliate links, discount codes, and platform analytics to evaluate conversions and ROI. Managed and enhanced influencer databases, campaign trackers, and reporting dashboards to facilitate data-driven decision-making. Collaborated with marketing, content, and CX teams to ensure alignment on campaign messaging, timelines, and launches. Supervised compliance and content delivery from influencers, making sure posts adhered to brand guidelines and campaign standards. Compiled regular performance summaries that reviewed top creators, sales impact, and potential optimization areas.Influencer Marketing Strategist (Full-Time)
Elix Healing · 2023 — 2025Handled all aspects of influencer campaigns from outreach to onboarding and tracking conversions, which resulted in increased ambassador-driven sales. Managed gifting and fulfillment logistics using Shopify, achieving on-time delivery for all influencers and ambassadors. Provided weekly reports on campaign performance to executives, offering valuable insights that shaped marketing investments and partnership strategies. Amplified influencer content across Instagram, which enhanced campaign visibility and engagement. Optimized influencer databases and reporting tools, leading to a reduction in administrative time.Customer Service Representative / Subject Matter Expert (Full-Time)
RYZE Superfood · 2023 — 2024Advanced to Subject Matter Expert within six months due to performance. Offered real-time escalation support and trained new team members, contributing to an improvement in ticket resolution times. Reviewed recurring customer issues and communicated insights to management, resulting in updated processes that decreased repeat ticket occurrences. Enhanced the use of macros and templates, shortening the average first-response time.Customer Service Representative → Team Lead (Full-Time)
PacBiz Virtual Services · 2018 — 2022Progressed to Team Lead, overseeing a team of over 15 agents responsible for live taxi dispatch, medical ride requests, and client escalations. Managed real-time dispatch operations to maintain a high on-time ride assignment rate. Developed client-facing performance reports and internal dashboards, contributing to improvements in overall team productivity. Served as the primary administrative contact for client stakeholders, ensuring effective communication and service delivery.Customer Service Representative (Full-Time)
Qualfon Philippines · 2014 — 2017Addressed over 100 daily inquiries related to billing, device troubleshooting, and mobile plan upgrades, achieving a high satisfaction rating. Consistently met performance targets for average handle time and customer satisfaction. Gained fundamental skills in client communication and administrative documentation.Sales Assistant (Full-Time)
Metro Main Star Asia Corporation · 2011 — 2013Provided daily support for retail operations, encompassing POS transactions, inventory management, and upselling. Assisted in promotional initiatives that led to increased seasonal sales.
Skills & Expertise
Education
- Bachelor of Science in PsychologyUniversity of Sto. Tomas · 2010 — 2014
- Degree not specifiedSan Pedro Academy · 2006 — 2010
- Degree not specifiedSison Central Elementary School · 1999 — 2006