Jaclyn K.
Senior Digital Marketing Manager
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About
Jaclyn K. is a seasoned Digital Marketing Leader and Growth Strategist with nearly 20 years of experience in driving measurable growth within the fintech, insurance, property, and international fitness industries. Based in South Africa, she excels at managing high-scale budgets of over R55M monthly. Jaclyn specializes in executing cross-border marketing strategies in the USA, Australia, and New Zealand, merging data-driven analytics with creative innovation to scale revenue, reduce CPA, and optimize performance across major platforms like Meta and Google Ads. Her role as a Paid Media Specialist at Pronto Pilates involves spearheading high-performance media strategies across global markets, achieving an 11% reduction in CPA and a 6% decrease in CPC. Previously, as a Digital Marketing Manager for FM Pay, she significantly increased inbound leads and conversion rates. At TransAfrica Group, she advanced brand awareness by 45%, and as an Integrated Media Manager for Telesure Investment Holdings, she enhanced digital marketing across five financial brands. Her educational credentials include a Master of Business Management and a Bachelor of Arts in Communication Science from UNISA.
Experience
Paid Media Specialist
Pronto Pilates · 2025 — PresentDevelop high-performance paid media strategies in three global markets: Australia, USA, and New Zealand. Employ aggressive keyword bidding and creative optimisation to achieve an 11% reduction in CPA and a 6% decrease in CPC. Oversee the end-to-end execution of member acquisition funnels to maintain brand consistency across regions. Utilize advanced analytics for tracking user journeys and optimizing expenditure on Meta and Google Ads.Digital Marketing Manager
FM Pay (UK Fintech) · 2025 — 2025Drive a 50% increase in inbound leads through focused content marketing and paid media initiatives. Enhance conversion rates by 40% with a redesign of the company website. Streamline freelancer management processes to reduce creative production time by 60%. Create a comprehensive suite of sales enablement materials including landing pages, one-pagers, and pitch decks. Establish a Google Business profile to boost organic SEO visibility.Head of Digital
TransAfrica Group · 2024 — 2025Achieve a 45% increase in brand awareness and a 30% enhancement in lead conversions. Collaborate with the CEO to create and implement a GTM campaign, reaching over 2 million users and surpassing sales targets by 75%. Drive a significant rise in site traffic by 86% and engagement by 768% through targeted acquisition strategies. Execute rigorous A/B testing to improve ad conversions by 113% and decrease CPA by 81%. Introduce AI-driven analytics tools for more precise audience targeting and messaging.Integrated Media Manager
Telesure Investment Holdings (TIH) · 2022 — 2024Oversee digital marketing efforts for five financial brands with a combined monthly budget exceeding R55M. Achieve 11% year-on-year sales growth while maintaining an 85% on-time goal delivery rate. Expand the affiliate partner network to 30 partners, yielding over R220K in monthly revenue. Enhance SEO rankings by 29% and revamp email marketing strategies to boost customer acquisition.
Skills & Expertise
Education
- Master of Business ManagementUNISA
- Bachelor of Arts, Communication ScienceUNISA
- MatricSt Dominic's Catholic School for Girls