Jad M.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformPortfolios
About
Jad M. is a seasoned digital marketing and social media professional based in Beirut, Lebanon, with a strong track record in content creation, paid advertising, and brand strategy, particularly for international brands such as GNC MENA. At GNC, he served as a Social Media Manager, where he led efforts in crafting and publishing content on Instagram and Facebook, ensuring alignment with global brand consistency. His acumen in designing marketing creatives and producing video content using tools like Canva and CapCut has effectively catered to health and fitness audiences. Jad also managed comprehensive organic and paid campaigns through Meta Ads Manager, focusing on objectives such as brand awareness and engagement. In his sales role at GNC Lebanon, he leveraged his knowledge of biochemistry to provide personalized wellness recommendations. Prior to this, he honed his digital marketing skills at The Magical Pillow, developing content strategies aligned with brand objectives. Jad holds a Master's in Biomarketing and a Bachelor's in Biochemistry from Saint Joseph University of Beirut and is fluent in Arabic, English, and French.
Experience
Social Media Manager
GNC Lebanon / GNC MENA · 2025 — 2026Oversaw the management of social media channels for GNC Lebanon and GNC MENA, crafting and publishing content on Instagram and Facebook while ensuring adherence to global branding standards. Created a variety of marketing materials, including posts, reels, stories, and banners, along with personalized captions aimed at health and fitness audiences. Independently produced and edited social media videos using Canva and CapCut. Managed both organic and paid campaigns via Meta Ads Manager, focusing on objectives like brand awareness and engagement. Engaged in meetings with GNC US Headquarters in Pennsylvania to discuss content strategies and branding alignment.Senior Sales Executive
GNC Lebanon · 2025 — 2026Delivered personalized recommendations on supplements and wellness to customers based on their fitness and nutritional goals. Provided education on product usage and benefits, leveraging knowledge in biochemistry and nutritional science. Maintained comprehensive knowledge of GNC's product range across categories such as performance, wellness, and beauty. Conducted assessments of body composition and explained vital health metrics. Contributed to sales growth through customer engagement, cross-selling, and in-store promotions.Digital Marketing Specialist
The Magical Pillow · 2024 — 2025Executed market research and competitive analysis to guide marketing efforts. Developed mood boards and participated in product photo shoots to support content creation. Managed content calendars for social media, ensuring consistency with brand identity and objectives. Created engaging content for social media platforms to boost audience interaction and brand visibility. Coordinated with production teams during photo and video shoots, ensuring adherence to campaign scripts and brand goals.Outside Sales Representative
The Magical Pillow · 2024 — PresentPromoted and sold innovative medical solutions to pharmacies and physiotherapy centers throughout Lebanon. Conducted field visits to cultivate relationships and identify sales opportunities. Delivered product benefit presentations and educated clients on usage and patient outcomes to enhance sales performance. Monitored sales activities, customer feedback, and order tracking using Notion. Collaborated with management to refine sales strategies and broaden market reach.Marketing Associate
Société Ets. Michel Najjar sal / Krikita / BYTE · 2024 — 2024Contributed to the launch campaign for Fiesta Mix by engaging in market research and audience analysis to support product positioning. Assisted in the formulation of media briefs and campaign strategies for external agencies by specifying branding needs and content objectives across various platforms including digital, outdoor, and television advertising. Participated in marketing initiatives for the collaboration between Café Najjar and McCafé. Conducted competitor analysis and retail research to assess promotional strategies and market positions.Freelance Commercial Model
Freelance · 2022 — PresentWorked as on-screen talent and cast member for various Lebanese brands and e-commerce companies, participating in TV commercials and promotional shoots, as well as social media campaigns and branded digital content.Personal Fitness Trainer
Freelance · 2022 — PresentDeveloped customized training programs tailored to the individual goals and fitness levels of clients, while also providing nutritional guidance and tracking progress.
Skills & Expertise
Education
- Master's Degree in BiomarketingSaint Joseph University of Beirut · 2022 — 2024
- Bachelor's Degree in BiochemistrySaint Joseph University of Beirut · 2019 — 2022
Interested in this professional?
Sign in as an employer to save this profile or invite Jad M. to a job.
Sign in as an employer