James L.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
James L. is a results-driven Digital Marketing Specialist with a robust background in managing and optimizing campaigns across Facebook, Google, and YouTube platforms. His expertise in SEO, database marketing, and KPI reporting stands out as he systematically enhances client database segmentation, optimizes performance, and identifies growth opportunities. During his tenure at TeamByDesign from April 2023 to July 2025, James successfully planned, launched, and optimized paid campaigns, meticulously handling budgets and reporting on metrics like CTR, CPC, and ROI. Additionally, he collaborated with external web agencies to perform technical updates and employed tools such as Google Keyword Planner and Semrush for keyword research. His experience extends to creating impactful email marketing campaigns and automation workflows, improving client retention and reducing advertising costs through strategic management. James has also contributed to brands such as NO BS Fitness Marketing and DoorDash Customer Support as a Campaign Manager, where he consistently delivered profitable ad campaigns, enhancing lead generation and client engagement.
Experience
Digital Marketing Specialist
TeamByDesign · 2023 — 2025Planned and launched paid campaigns across Facebook Ads, Google Ads, and various other platforms. Managed budgets and targeting, conducted creative testing, and reported on performance metrics like CTR, CPC, CPL, and ROI. Maintained and segmented client databases for targeted messaging while delivering regular KPI reports. Updated websites using WordPress with blogs, banners, videos, and landing pages. Conducted keyword research and on-page optimization using Google Keyword Planner, AnswerThePublic, and Semrush. Worked with an external web agency for advanced technical updates. Created email marketing campaigns and set up automation workflows to improve lead nurturing and conversions.Campaign Manager
No BS Fitness Marketing · 2022 — 2023Developed campaigns aimed at generating leads for personal training clients. Designed visuals consistent with each client's branding. Conducted split testing for Facebook Ads, scaled campaigns, and managed automation through GoHighLevel. Created landing pages and installed necessary tracking pixels. Monitored KPIs for daily reporting sessions.Campaign Manager
DoorDash Customer Support · 2022 — 2023Designed campaigns to generate leads for real estate business clients. Created branded visuals and executed split testing for Facebook Ads. Managed Google campaigns to enhance online visibility and drive traffic to client websites, as well as set up YouTube campaigns for brand awareness and audience engagement. Monitored KPIs for discussion during daily meetings.Customer Service Agent
TeleTech Philippines · 2020 — 2021Delivered high-quality customer service by understanding concerns and providing suitable solutions.Telstra Billing and Sales Representative
TeleTech Philippines · 2019 — 2020Provided excellent technical support to customers by addressing their concerns and delivering appropriate solutions. Remotely resolved service issues or scheduled technician visits when necessary.Sales Associate
TeleTech Philippines · 2018 — 2019Assisted Australian customers with issues related to their Mobile and Internet bills. Analyzed billing issues to provide effective resolutions. Offered new products after resolving customers' concerns.Sales Associate
R.S.H. Marketing (Philippines), Inc. · 2013 — 2016Focused on achieving daily sales to meet monthly targets. Conducted stock inventory and generated weekly reports to evaluate sales performance against targets. Developed rapport with customers to facilitate product sales.
Skills & Expertise
Education
- Mobile Phone TechnicianXavier School Affiliated by Tesda · 2015 — Present
- Computer TechnicianThe Best Tech Tesda School · 2002 — 2007