James S.
Junior Google Ads Manager
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James L. is a highly skilled Google Ads Manager with comprehensive experience managing and optimizing diverse advertising campaigns across industries such as dental services, real estate, home renovation, e-commerce, and insurance. He specializes in Google Ads for Search, Display, Video, Shopping, and Performance Max, deploying in-depth keyword research and conversion-focused strategies. His expertise extends to implementing and validating conversion tracking using Google Tag Manager and Google Analytics 4, and optimizing bidding strategies for improved performance. As a Google Ads Search Certified professional, James has been instrumental in driving high-intent traffic and conversions, leveraging tools such as SEMrush, Looker Studio, and Google Ads Transparency Center. His background includes volunteering with Google Ad Grants to enhance campaign efficiency for non-profit organizations, significantly boosting website traffic and donation performance.
Experience
Google Ads Manager
FreelanceBuilt and managed campaigns in Google Ads, including Search, Display, Video, Shopping, App, and Performance Max. Conducted detailed keyword research focused on high-intent, conversion-oriented keywords. Structured ad groups and campaigns to enhance Quality Score and CTR. Implemented and validated conversion tracking with Google Tag Manager and GA4. Optimized bidding strategies and budgets informed by performance data. Industries served included Dental Services, Real Estate, Home Renovation, E-commerce, and Insurance.Google Ads Volunteer
Google Ad Grants | LGBT Voice TanzaniaManaged and optimized Google Ad Grant campaigns for an international non-profit. Focused on enhancing awareness, increasing website traffic, and improving donations. Restructured campaigns to boost CTR and conversion efficiency.
Education
- Computer Technology (NC-II, ICT Sector)Gensan College of Technology