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James V. — Mid-Level B2B Marketing Director from United States

James V.

Mid-Level B2B Marketing Director

United States 6+ years
Open to offersNew to Platform
Languages
English
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About

James V. is an experienced Marketing Director with a strong background in social media management, lead generation, and CRM automation within the accounting and professional services sectors. Serving clients such as EZPZ Accounting, BossPH BPO Inc, and Advalorem Foundation, he has led multi-channel strategies spanning LinkedIn, email campaigns, and pipeline management, particularly targeting B2B growth in property management, real estate, and construction industries. His hands-on work includes managing CRM workflows with Pipedrive and HubSpot, executing SEO-optimized content marketing and nurture sequences, as well as delivering analytics and KPI reporting for pipeline and conversion optimization. James V. holds a Bachelor of Science in Business Administration majoring in Marketing Management from Silliman University, supporting both outsourced accounting service expansion and robust multi-channel outreach initiatives.

Experience

  • Social Media Manager

    Advalorem Foundation · 2020 — 2023
    Crafted social media strategies along with detailed content calendars. Produced and scheduled content on various platforms while managing audience engagement and community development. Monitored performance analytics and prepared reports. Conducted analysis of competitor activities to inform strategy.
  • Lead Generation Manager

    BossPH BPO Inc · 2019 — 2020
    Formulated cost-efficient lead generation strategies while managing LinkedIn outreach initiatives. Evaluated leads based on ideal customer profile criteria, ensuring accurate segmentation. Oversaw CRM data management within HubSpot and generated reports and analytics for sales leadership.
  • Marketing Director

    EZPZ Accounting · 2019 — Present
    Directed comprehensive marketing strategy utilizing LinkedIn, email, and various outbound campaigns. Cultivated and maintained qualified B2B leads, enhancing sales pipeline growth. Supervised CRM workflows in Pipedrive, managing appointment settings for initial calls. Created and rolled out integrated marketing campaigns aimed at boosting brand visibility and engagement. Executed SEO and content marketing strategies alongside social media efforts for inbound lead generation. Collaborated with sales leaders for prospect prequalification, focusing on improving conversion ratios. Monitored KPIs and assessed campaign performance to refine marketing funnels. Contributed to revenue augmentation through strategic business development.
  • Microfinance Officer

    ASA Philippines Foundation Inc · 2018 — 2019
    Handled loan applications and facilitated client onboarding processes. Executed financial assessments, monitored repayment schedules, and developed risk mitigation plans. Ensured proper documentation and reporting were maintained.

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