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Jansher M. — Senior Analytics Director from India

Jansher M.

Senior Analytics Director

India 6+ years
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Languages
English
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About

Jansher M. is an experienced Analytics Leader with 12 years in the field of Advanced Analytics & Data Sciences, excelling in roles that drive data-driven decisions across industries including Fintech, eCommerce, SaaS, and Gaming. Currently serving as the Director of Analytics at ClickUp, he has generated $30 million in self-serve revenue through innovative data models and AI-native analytics workflows. His leadership in building user activation frameworks significantly increased conversion rates, while his role in scaling ClickUp's India Analytics and Data Engineering function marked a defining growth in team dynamics and output. Previously as a Senior Manager at Razorpay, he led a 17-member analytics team, boosting merchant growth by 253% and doubling conversion rates through predictive modeling. He has set up foundational analytics infrastructures at MoEngage and led business growth initiatives at PlaySimple Games. Jansher holds a B.Tech. in Electrical & Electronics Engineering from the National Institute of Technology, Calicut.

Experience

  • Director of Analytics

    ClickUp · 2023 — Present
    Architected propensity models that generated $30M in self-serve revenue by identifying high-value workspaces and executing experimentation feedback loops with cross-functional growth teams to enhance the PLG engine. Developed user activation frameworks and leading-indicator models that informed product roadmaps, improving Aha-to-Habit conversion from 36% to 68%. Created an AI-native analytics workflow using OpenAI APIs and Cursor for reporting automation and insight generation, enhancing team throughput. Established a multi-disciplinary India Analytics and Data Engineering team from the ground up, implementing hiring standards and a player-coach model to boost team performance.

  • Senior Manager 2, Analytics

    Razorpay Software Pvt. Ltd. · 2021 — 2023
    Oversaw the 17-member Analytics team for RazorpayX, focusing on the design of data-driven solutions and ensuring resource allocation while completing over 75 projects on time. Worked alongside executive stakeholders to formulate strategic initiatives that aligned with RazorpayX objectives, contributing to a 253% increase in Merchant growth, corresponding to INR 11.2 CR in Revenue. Enhanced sales efficiency by 55% and increased conversion rates through the introduction of a predictive lead prioritization model that optimized lead routing. Managed the design and development of the Enterprise Data Warehouse and ARD instrumentation framework, integrating DataRobot and Jira to increase team productivity by 30%. Facilitated hiring and onboarding initiatives that expanded the Analytics team from 20 to over 135 members within one year.

  • Senior Product Analyst

    Moengage · 2019 — 2021
    Became the first Analytics hire, establishing the foundational analytics pipeline and integrating various data sources including S3, MongoDB, Elasticsearch, and BigQuery to create a single source of truth for organization-wide data-driven decision-making. Collaborated with cross-functional leadership across Product, Engineering, and Marketing to identify avenues for growth, resulting in a 40% boost in lead generation and a 15% increase in product adoption.

  • Senior Business Analyst (Product Lead)

    PlaySimple Games · 2018 — 2018
    Led the growth and development of the WORDJAM game by working closely with designers, developers, and the growth team, resulting in an increase in the game's lifetime value (LTV) from 0.8 cents to 2.6 cents in a span of four months. Designed and validated multiple experiments focused on feature additions, UI/UX improvements, and economy restructuring, which led to a 15% increase in user engagement and optimized ad revenue and in-app purchases.

  • Senior Business Analyst

    Capillary Technologies · 2016 — 2018
    Engaged in analytics consulting within global portfolios that encompassed Retail, Insurance, and Banking, specifically targeting customer engagement and marketing optimization.

  • Data Analyst

    Impact Analytics · 2015 — 2016
    Contributed to analytics initiatives focusing on enhancing customer insights and optimizing marketing strategies.

  • Decision Scientist

    Mu Sigma Pvt. Ltd. · 2014 — 2015
    Applied decision science principles to analytics projects, aiding clients in making informed business decisions.

Skills & Expertise

AI and Data ScienceData ScientistBusiness Intelligence AnalystData AnalystData Engineer

Education

  • B.Tech in Electrical and Electronics
    National Institute of Technology - Calicut · 2009 — 2013