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Jenny V. — Senior Advertising Manager from Venezuela

Jenny V.

Senior Advertising Manager

Venezuela 6+ years
Open to offersNew to Platform
Languages
SpanishPortuguese
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About

Jenny V. is a seasoned publicist with over 25 years of experience specializing in the telecommunications and entertainment industries. She effectively develops and implements comprehensive advertising campaigns and manages brand events. With a strong focus on maximizing impact and return on investment, Jenny leads innovative strategies in both digital and traditional media. At Digitel, as the Advertising Services Manager, she fortifies brand image, negotiates media deals, and supervises a team of seven roles, thereby enhancing strategic goals across 8 regions and more than 340 authorized agents. Her tenure includes significant roles at DIRECTV and VC Medios, where she honed skills in strategic media analysis and consumer research, driving brand growth and visibility. Currently, she is pursuing studies in artificial intelligence to further refine her ability to automate process integration and strategy innovation.

Experience

  • Advertising Services Manager

    DIGITEL · 2019 — 2025
    Ensured proper management of brand image, negotiated profitable agreements with media, and developed brand event implementation strategies. Reported directly to the VP of Advertising and Events while leading a team of seven individuals, including coordinators and specialists, overseeing regional managers and trade marketing across eight regions.
  • Media and Advertising Coordinator

    DIRECTV Venezuela · 2007 — 2019
    Led the planning and execution of advertising campaigns aimed at brand growth and ROI. Reported to the Advertising and Trade Marketing Manager and managed a team consisting of a specialist and a graphic designer.
  • Research Head

    VC Medios · 2006 — 2007
    Provided leadership in media analysis, supporting strategic decision-making through consumer research and audience behavior studies.
  • Communications Director

    Mindshare – JW Thompson · 2002 — 2006
    Directed communication strategies for significant advertising campaigns, ensuring alignment between investment, impact, and positioning while overseeing advertising objectives.
  • Media Manager

    Starcom – Leo Burnett · 1998 — 2002
    Developed innovative media proposals and led large-scale advertising executions, designing strategies to maximize campaign performance and evaluating results based on key metrics.

Skills & Expertise

Education

  • Diplomado práctico en Inteligencia Artificial aplicada al Marketing
    Asuntos Digitales · 2026 — Present
  • MBA Marketing Digital
    Tech Global University · — — 2026
  • Programa Líder Gerencial
    IESA · 2024 — Present
  • Diplomado de Publicidad e Innovación
    IESA · 2015 — Present
  • TSU en Publicidad
    IUTV · 1998 — Present

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