Jessica Y.
Senior Business & Commercial Strategy Manager
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Jessica Y. is an accomplished Business Manager specializing in Strategy & Growth at Bizu Catering Studio, a part of the Food & Beverage and Hospitality sector. Since January 2023, she has driven revenue growth and profitability by translating strategic priorities into scalable initiatives, enhancing market positioning, and diversifying revenue streams. Her role includes partnering with senior leaders across Marketing, Sales, Partnerships, and HR, while acting as a strategic advisor and mentor. Previously, as a Senior Manager for Customer & Commercial Strategy at GREATWOMEN Philippines, Jessica led strategies that boosted customer retention and brand loyalty within the Fashion, E-commerce, and Retail sector. She has demonstrated expertise in data-driven customer insights and channel alignment. Jessica's prior role as Regional Business & Growth Manager at BENCH/FIX SALON (BCut Inc.) in Beauty & Retail Services involved managing performance across 34 branches, executing regional strategies, and enhancing customer experience. Her career began with managing the launch of Hermès' flagship store in Manila, where she established successful local brand strategies and standards in Luxury Retail. Her hard skills include Negotiation, Marketing Management, and Business Analysis. Additionally, Jessica has a degree in Hotel, Restaurant, and Institution Management from DLSU - College of St. Benilde.
Experience
Business Manager: – Strategy & Growth
Bizu Catering Studio · 2023 — PresentDeveloped enterprise-wide business planning and growth strategy in collaboration with senior leadership across Marketing, Sales, Partnerships, and HR to enhance revenue and profitability. Translated strategic priorities into scalable commercial initiatives to improve productivity, margin performance, and market positioning across diverse customer segments. Evaluated new revenue streams, partnerships, and business models to support customer acquisition and revenue diversification. Conducted commercial performance analysis, including sales forecasting and market targeting, to enable sustainable growth. Provided strategic guidance to leadership, ensuring alignment across teams on growth priorities and execution. Mentored managers and team leads to foster a high-performance culture.Senior Manager – Customer & Commercial Strategy
GREATWOMEN Philippines · 2019 — 2023Directed the comprehensive customer and commercial strategy across e-commerce, consignment, and physical retail channels, focusing on enhancing revenue growth, retention, and lifetime value. Created and implemented commercial growth initiatives aimed at customer acquisition, engagement, and repeat purchase, thus strengthening overall business performance. Analyzed customer performance and insights to convert data into actionable strategies, influencing product, pricing, and go-to-market decisions. Collaborated with Product, Marketing, and Operations leaders to maintain commercial alignment across various channels and ensure a consistent customer experience. Managed supplier and partner performance to uphold commercial viability and brand alignment, and defined and led customer service and post-purchase strategies to improve loyalty and satisfaction.Regional Business & Growth Manager
BENCH/FIX SALON (BCut Inc.) · 2015 — 2018Oversaw regional business performance for 34 branches and 700+ employees, responsible for driving revenue growth, managing customer performance, and ensuring brand consistency. Crafted regional growth and commercial strategies to enhance sales performance, customer experience, and market competitiveness across multiple locations. Analyzed market conditions to diagnose and turn around underperforming branches through targeted initiatives. Collaborated with Marketing and senior leadership to advance regional brand positioning and implement customer engagement programs. Executed actionable regional plans based on company strategy, aligning branch leaders with commercial priorities and performance goals. Enhanced the capabilities of branch managers and regional leaders by providing development and coaching.Store Manager: Commercial & Brand Strategy
Hermes, Manila | Luxury Concepts Inc. · 2009 — 2013Managed the launch and commercial establishment of Hermès’ flagship store in Manila, ensuring local market execution complied with the global brand strategy. Handled commercial planning which involved merchandise buying, demand forecasting, budgeting, and revenue optimization for a luxury portfolio. Led brand strategy initiatives across marketing, PR, events, and visual merchandising to enhance brand awareness and attract customer engagement in a new market. Acted as the main liaison with global principals to ensure alignment between global standards and local execution. Developed high-performing sales and leadership teams, establishing customer experience and brand standards embraced within the organization while overseeing the growth and performance of satellite retail locations for consistent execution.
Skills & Expertise
Education
- Bachelor of Science in Hotel, Restaurant, and Institution ManagementDLSU - College of St. Benilde · 2000 — 2003