Joao S.

João Sérgio M. is a seasoned marketing professional with experience in the Mozambican marketing agency sector, having served as Sales Marketing Coordinator – North at M.I.T.I Lda from 2021 to 2024 and as Project Manager at Profissional Brand Lda (2016–2019). In these roles, he led regional brand projects that boosted sales in Nampula and Beira and contributed to a 7.5% sales volume increase in the North Region. He managed the expansion of services to Zambezia, Niassa, and Cabo Delgado, working closely with procurement and finance to coordinate brand strategy and campaign implementation, and with the national sales manager to align trade marketing activities. João also organized and executed brand events, prepared competitor and sales reports, and oversaw retail relationships, specializing in marketing activations and audit processes across multiple channels within Mozambique’s retail and FMCG industries.