John M.
Senior Marketing Operations Strategist
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John Manuel G. C. is a seasoned Marketing Operations & Creative Strategist with over six years of experience in the FMCG, retail, digital solutions, and online business sectors. Operating from Batangas, Philippines, he leverages his expertise in campaign execution and commercial insights, specializing in AI-assisted content creation. Throughout his career, John Manuel has successfully managed trade programs for nearly 1,300 retail stores across South Luzon, Bicol, and Mindoro, developing promotional concepts, building performance dashboards, and coordinating multi-functional teams. His role as a Trade Marketing Officer at Sanitary Care Products Asia involved forecasting and monitoring targets, enhancing investment decisions through cost-to-sales and ROI analysis, and executing programs on time and in full. Concurrently, he has managed online business operations for rice, caps, and sportswear ventures, adeptly creating Facebook content, product visuals, and overseeing customer communications. John's previous roles at Stargate Marketing Solutions and Global Venture underscored his proficiency in regional operations, trade execution, and market analysis. He is proficient in tools such as Excel, PowerPoint, and Canva, augmented by training in AI and digital marketing.
Experience
Trade Marketing Officer
Sanitary Care Products Asia (SCPA) · 2024 — PresentOversee multi-region trade initiatives for approximately 1,300 retail outlets in South Luzon, Bicol, and Mindoro. Generate forecasts and track sales, account, category, SKU, promotional, enlistment, and execution targets while identifying gaps and suggesting corrective measures. Transform commercial data into executive dashboards and business reviews, along with campaign recommendations. Collaborate with Sales, Brand, Finance, Logistics, Warehouse, agencies, field teams, and key accounts to ensure timely and complete program delivery. Monitor cost-to-sales, ROI, spending efficiency, and promotional performance for informed investment decisions.Regional Account Manager
Stargate Marketing Solutions · 2022 — 2024Administer regional operations and trade execution for significant supermarket and mall-based grocery groups, managing merchandising, field teams, account servicing, and issue resolution. Ensure 100% punctual and complete execution of both national and account-specific trade programs. Create quarterly business reviews and performance updates, converting field results into actionable recommendations for clients and internal stakeholders.Trade Development Executive
Global Venture · 2021 — 2022Evaluate sales, merchandising, and promotional effectiveness across modern-trade accounts in Batangas and Laguna. Analyze weekly category and competitor activities to uncover distribution, assortment, and sales-lift opportunities. Oversee the deployment of marketing materials, store execution, field validation, and compliance reporting.Key Account Specialist / Key Account Manager
Benby Enterprises, Inc. · 2020 — 2020Perform account evaluations to determine service needs, usage trends, and avenues for growth. Collaborate with Sales, Finance, Logistics, Marketing, and Merchandising to address account-related issues, receivables, order processing, and execution challenges.Digital Sales Consultant
Day1 Technology · 2019 — 2019Identify business clients, evaluate their needs, present digital solutions, and maintain follow-ups on accounts. Assist in preparing proposals and sales presentations while coordinating client requirements with internal teams.Online Business Operations & Marketing
Rice, Caps & Sportswear BusinessesManage product listings, establish pricing, handle customer inquiries, process orders, and oversee daily operations for three small online businesses. Develop Facebook captions, product descriptions, promotional offers, posters, and product visuals utilizing Canva and AI-assisted writing tools. Modify messaging, pricing, and offers in response to customer inquiries, competitive activities, and sales trends.
Skills & Expertise
Education
- Bachelor of Arts in Sports ManagementDe La Salle University Manila · 2014 — 2019
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