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Jonathan L. — Senior Brand Marketing Specialist from Philippines

Jonathan L.

Senior Brand Marketing Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Jonathan L. is an accomplished Copywriter with over a decade of experience, currently working freelance since 2015. He specializes in crafting compelling narratives and strategic campaigns aimed at driving direct conversions for brands. From 2008 to 2015, Jonathan served as a Brand Marketing Specialist at Associated Broadcasting Company - TV5, where he excelled in creating impactful brand promo strategies and working closely with media partners. Previously, as a Senior Promo Producer/Copywriter, he honed his skills in conceptualizing creative campaigns and maintaining brand consistency across various channels. Jonathan holds a Bachelor in Broadcast Communication from the Polytechnic University of the Philippines. His key skills include Search Engine Optimization, Brand Marketing, and Video Editing, complemented by expertise in directing and Graphic Design. He effectively aligns brand identity across all touchpoints to ensure a unified message and maximum audience engagement.

Experience

  • Freelance Copywriter

    null · 2015 — Present
    Conceive and produce strategic creative ideas and campaigns that focus on driving conversions in alignment with client sales goals.
  • Brand Marketing Specialist

    Associated Broadcasting Company -TV5 · 2008 — 2015
    Engage with stakeholders to analyze brand and target demographics, developing creative concepts and strategies for brand promotion.
  • Senior Promo Producer/Copywriter

    Associated Broadcasting Company -TV5 · 2006 — 2008
    Create promotional strategies for media partners and advertisers while ensuring brand consistency across all marketing materials and channels.
  • Newscaster/Commentator/Writer/DJ

    Associated Broadcasting Company -TV5 · 2001 — 2006
    Write and produce engaging promos for television programs, provide English subtitle translations for films and series, and perform voiceovers for advertisements and live broadcasts.
  • Promo Producer 1/Copywriter/Voice Over

    ZOE Broadcasting Company -DZJV 1458 Khz · 1999 — 2001
    Produce promotional content and conduct voiceover work, ensuring alignment with the overall branding and messaging strategies.

Skills & Expertise

Education

  • Bachelor in Broadcast Communication
    Polytechnic University of the Philippines · 1994 — 1998

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