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Joseph K. — Senior Retail Brand & Commercial Strategy Director from Lebanon

Joseph K.

Senior Retail Brand & Commercial Strategy Director

Lebanon 6+ years
Open to offersNew to Platform
Languages
EnglishArabicFrench
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About

Joseph K. is a distinguished Senior Retail, Brand & Commercial Leader with over 20 years in the multinational fashion and retail industries, excelling in roles that drive sales growth and manage large-scale operations. Currently serving as a Brand Manager & Buyer at KOTON in Lebanon, Joseph directs brand strategies to optimize profit and expand market share. His expertise in P&L management, commercial planning, and merchandising is evidenced by his successful history at KHOURY HOME and H&M – ALSHAYA GROUP, where he held key leadership positions such as Area Stores Director and Area Manager. Joseph has a proven track record in developing high-performing teams and maximizing customer engagement through advanced clienteling tools and strategic activations. His educational background includes a BA in Business Administration from USEK in Lebanon and an International Marketing License from La Rochelle University in France. Fluent in Arabic, English, and French, Joseph seeks opportunities in senior leadership roles to leverage his strategic insights and leadership skills across retail and brand operations.

Experience

  • Brand Manager & Buyer

    KOTON · 2024 — Present
    Oversaw brand P&L performance by ensuring profitability, margin optimization, and sales growth. Crafted brand strategy and commercial positioning to enhance market share and revenue. Managed seasonal buying and assortment planning for optimal product mix. Planned Open-To-Buy, budgets, and category performance to maximize profitability while controlling markdown exposure. Analyzed sales trends and stock turnover to inform buying and replenishment decisions. Evaluated brand performance through sell-in, sell-out, and market trend analysis. Collaborated with retail, VM, marketing, and supply chain teams for brand consistency. Designed seasonal launches, campaigns, and in-store activations to boost brand visibility. Monitored KPIs such as sales, margin, and stock turnover for profitability maximization. Enhanced brand image and customer perception through consistent communication. Managed pricing strategy and markdown planning to optimize sell-through and minimize aging inventory. Planned workforce headcount and HR cost budgets to align staffing with commercial objectives.

  • Area Stores Director

    KHOURY HOME · 2016 — 2024
    Developed loyal clientele utilizing advanced clienteling tools. Supervised large retail teams through training and motivation to enhance sales and operational efficiency. Achieved sales targets via performance monitoring and corrective action plans. Partnered with marketing for in-store events and brand activations. Conducted market studies and tracked sales KPIs against budget. Communicated business priorities and influenced company strategy to store teams. Ensured compliance with health, security, and safety policies. Guided Store Managers to bolster leadership capabilities across the retail network. Managed stock generation and inventory tracking to meet monthly and annual sales targets.

  • Area Manager

    H&M – ALSHAYA GROUP · 2009 — 2015
    Leveraged sales data to optimize commercial opportunities and customer service excellence. Ensured store teams maintained the highest customer experience levels. Managed merchandising standards, store layouts, and commercial VM execution. Adjusted staff coverage to align with peak trading periods. Led VM teams and facilitated the sharing of best practices among stores.

  • Store Manager

    ZARA – AZADEA GROUP · 2004 — 2009
    Achieved sales and operating profit targets from the launch of the store. Developed strategies to enhance sales and market presence. Managed stock levels, margins, and operating expenses. Led recruitment and training efforts to develop team capabilities. Monitored inventory levels to decrease shrinkage and improve turnover.

  • Store Manager

    H&M – ALSHAYA GROUP
    Oversaw daily store operations along with full P&L accountability. Motivated teams to meet sales targets and managed stock control along with forecasting and sales analysis. Ensured adherence to company policies and procedures. Established strong client relationships and addressed customer issues.

Skills & Expertise

EcommerceStore ManagementBrand ManagerSales

Education

  • BA in Business Administration
    USEK
  • International Marketing License
    La Rochelle University