Julianah I.
Mid-Level Conversion Copywriter
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Julianah I. is a seasoned Conversion Copywriter and Brand Voice Strategist based in West Africa, specializing in creating dynamic sales pages, email sequences, and website copy that transform passive browsers into engaged buyers. Her expertise in audience psychology and direct response principles enables her to achieve outstanding commercial results such as a 40% sales increase. Julianah's work spans various industries including e-commerce, personal brands, and digital marketing. She excels in crafting copy that authentically embodies a brand's voice, whether it's for fashion brands like Veloure Studio or wellness companies like NuraWell. Her commitment to seamless collaboration with product and website designers ensures that her copy not only resonates with audiences but also fits perfectly with the visual and functional elements of a site. Julianah is proficient in frameworks such as PAS and AIDA, key to her ability to produce compelling and effective communication across multiple platforms. She manages all aspects of client projects with keen attention to quality and satisfaction, consistently earning a perfect client satisfaction score.
Experience
Brand Storytelling and Content Copywriter
Freelance and Contract Projects · 2026 — PresentDeveloped brand voice guides and positioning copy for small business owners and personal brands, focusing on articulating unique value through conversion-oriented messaging. Constructed landing page copy for a digital marketing campaign aimed at coaches and course creators, employing the PAS (Problem Agitate Solution) framework for effective visitor engagement. Collaborated with website designers during the build phase to ensure that copy matched design specifications, resulting in a cohesive final product. Created an educational Instagram carousel series and produced LinkedIn content that applied direct response principles to enhance engagement and attract interest.Freelance Conversion Copywriter
Independent · 2025 — PresentCreated sales page copy for a skincare brand (ELAN) focused on addressing buyer objections and driving qualified traffic toward purchase. Developed a 5-part email welcome sequence for a supplements brand (NuraWell) aimed at building trust with cold subscribers. Crafted full website copy for a fashion brand (Veloure Studio), ensuring the content resonated with the premium brand voice. Composed ad copy and social media content for ScaleUp Academy, targeting aspiring marketers to drive program sign-ups. Produced product descriptions and Instagram captions for a liquid soap e-commerce brand to achieve a natural tone. Worked collaboratively with designers on projects to ensure seamless integration of copy with visual layouts. Maintained a client satisfaction rating of 5 out of 5 across projects, with clients noting the alignment of final copy to their brand voice. Managed all communications and project deliverables independently.Copywriting Portfolio Development and Research
Company not specified · 2024 — 2024Produced both speculative and live portfolio work across various brand categories, including skincare and digital education, showcasing a diverse range of copywriting. Applied AIDA (Attention Interest Desire Action) and PAS frameworks to ensure each piece effectively guided reader persuasion. Conducted analysis on high-performing sales pages and email campaigns to refine copywriting techniques and develop a keen understanding of consumer behavior. Created and improved a professional copywriting portfolio website highlighting work samples across multiple formats.
Skills & Expertise
Education
- UndergraduateFederal University Oye-Ekiti (FUOYE), Ekiti State, Nigeria · — — 2021
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