Kanishka P.
Senior Media Operations Specialist
Actively lookingNew to PlatformAbout
Kanishka S. is a skilled Senior Media Operations Specialist with over nine years of experience in optimizing the content lifecycle for both digital and linear media platforms. At Optimum Media Direction in Dubai, she has demonstrated expertise in streamlining media workflows, resulting in a 30% improvement in delivery efficiency. Kanishka excels in developing operational workflows and SOPs, managing high-profile campaigns across various platforms, and ensuring regulatory compliance while maintaining high standards of content quality. Her leadership capabilities are evident through her supervision and mentorship of cross-functional teams, guiding them in using media planning tools and systems efficiently. Kanishka also successfully manages budget alignment and campaign closure through collaborative efforts across finance and media planning teams.
Formerly at Alliance Tire Group Pvt. Ltd in India, she helmed a team in supply chain coordination and logistics, managing international dispatch and client relations effectively. Kanishka's solid background in finance operations, evidenced by her tenure at SCB, further enhances her profile. With an MBA in Business Administration from ICFAI, her strategic and analytical prowess supports data-driven decisions that propel media operations forward.
Experience
Senior Specialist - Media Operations
Optimum Media Direction (Dubai) · 2018 — 2025Streamlined media workflows and developed standard operating procedures to enhance operational accuracy and efficiency. Managed high-profile campaigns across various platforms including TV, digital, print, and radio while coordinating between creative and operations teams. Supervised cross-functional teams and trained new members in media planning tools and compliance. Ensured all content adhered to regulatory standards and maintained quality control to reduce errors. Fostered strong vendor relationships to ensure timely and accurate campaign delivery.Senior Media Operations Executive
Optimum Media Direction (Dubai) · 2016 — 2018Reconciled client billing against media plans and vendor invoices, identifying discrepancies to recover unbilled revenue. Partnered with client servicing and media buying teams to control campaign budgets and prevent overspending. Ensured 100% compliance during audits through well-maintained documentation protocols and acted as the liaison between finance, media planning, and client servicing teams for a smooth campaign closure.Deputy Manager Sales Co-ordination SCM
Alliance Tire Group Pvt. Ltd (India) · 2010 — 2015Managed a team of Sales Coordinators and assisted in demand planning and distribution coordination through the Customer Service department. Oversaw inventory levels in alignment with forecasts and ensured adherence to service level agreements. Provided product information to stakeholders and facilitated timely dispatch of materials to international customers in various regions. Maintained quality communication between OEM customers and the company to achieve targets.Assistant Team Manager (Card Attrition Unit)
SCB (Standard Chartered Bank) · 2006 — 2009Led a team of TeleCallers while managing existing customer relationships and providing loan facilities on customer cards. Ensured comprehensive information was delivered regarding add-on features available on customer cards and achieved team targets.Senior Sales Executive Banc Assurance
HDFC BANK · 2005 — 2006Managed current customer portfolios, providing information on insurance policies and available account facilities. Addressed customer queries by liaising with higher management to ensure accurate problem resolution.
Skills & Expertise
Education
- MBA (Business Administration)ICFAI, Univ. of Tripura · 2008 — 2010
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