Karabo M.

Karabo M. is a seasoned Lifecycle and CRM Marketing Specialist with 4 years of experience in leading email-driven customer engagement and retention campaigns, particularly within regulated, customer-centric environments. Based in Johannesburg, Karabo utilizes a robust foundation in crafting email lifecycle strategies, segmentation, and campaign execution to optimize performance reporting and enhance cross-functional collaboration. In their current role at Hollard Life Assurance, Karabo executes email lifecycle campaigns to support onboarding, education, retention, and re-engagement efforts. Their work extends to developing audience segments using engagement behavior and partnering with various teams to align lifecycle messaging with overarching brand strategies. With a strong focus on improving engagement rates through refined segmentation and lifecycle-based messaging, Karabo has strengthened cross-team execution, ensuring high-quality campaign delivery. Skilled in platforms like Klaviyo and Attentive, Karabo is highly organized and detail-oriented, adept at managing stakeholder priorities, and scaling email and SMS lifecycle programs effectively.