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Karen E. — Mid-Level Graphic Designer from Honduras

Karen E.

Mid-Level Graphic Designer

Honduras 6+ years
Open to offersNew to Platform
Languages
EnglisSpanish
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About

Karen E. T. is a seasoned Graphic Designer and Content Strategist with over a decade of experience, particularly in brand identity, visual communication, and digital design. Since 2017, operating as a self-employed professional, she has excelled in creating custom logos, brand identities, typography guidelines, and packaging solutions for a broad range of clients such as Oddity Coffee Roasters and Grupo Santur. She adeptly conceives and executes both print and digital marketing collateral while ensuring brand consistency across multiple channels, which includes managing social media content strategies. Previously, Karen honed her skills at BBDO Honduras, where she developed integrated visual concepts for large-scale ad campaigns and designed marketing assets for notable brands like SULA and Grupo Roble. Proficient in tools such as Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, she effectively combines creative vision with strategic insight, enhancing brand recognition and achieving business objectives.

Experience

  • Freelance Graphic Designer & Content Strategist

    Self-Employed · 2017 — Present
    Design custom logos, brand identities, typography guidelines, packaging, and labels for a variety of clients. Conceptualize and produce collateral for both print and digital marketing, including brochures, promotional graphics, pitch presentations, and campaign banners. Create social media assets and direct creative strategies while ensuring consistency across multiple channels. Collaborate with business owners to develop visual communication strategies that reflect their core vision. Manage multiple creative workflows from concept to final delivery, adhering to deadlines and quality standards.
  • Graphic Designer

    BBDO Honduras (Now Garnier Agency) · 2014 — 2016
    Work alongside multidisciplinary teams to produce integrated visual concepts for significant regional advertising campaigns. Create above-the-line (ATL) and below-the-line (BTL) marketing materials while ensuring compliance with brand guidelines across digital and print media. Managed key accounts such as SULA, Supermercados La Colonia, and Grupo Roble. Proficient in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CapCut, Canva, and utilizing Meta Business Suite and Microsoft Office Suite for platform and strategy.

Skills & Expertise

Education

  • Specialization in Advertising Creativity
    Underground Escuela (Buenos Aires, Argentina) · 2016 — 2016
  • Bachelor's Degree in Graphic Design
    Universidad Tecnológica Centroamericana (UNITEC) · 2010 — 2014