Karren
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Karren A. is a Digital Marketing Specialist with hands-on experience in digital marketing across agency and non-profit sectors. At Nava Digital from 2022 to 2024, she specialized in Google Ads Management, optimizing traffic and conversions, and led SEO optimization initiatives through targeted keyword strategies, meta tags, and backlinks. She managed content strategy and scheduling for major social platforms, delivered branded newsletters via Mailchimp, and utilized marketing automation with GoHighLevel to refine sales funnels and customer journeys. In a virtual assistant role for a non-profit, Karren A. developed promotional materials, maintained online communities, and ensured consistent messaging. Certified in Google Ads, GoHighLevel, and social media marketing, her background also includes analytics reporting and content creation for digital campaigns.
Experience
Digital Marketing Specialist
Nava Digital · 2022 — 2024Managed and optimized Google Ads for traffic and conversions. Improved website rankings through keyword strategies, meta tags, and backlinks. Tracked campaign performance via Google Analytics and provided reports. Optimized funnels, workflows, and customer journeys using GoHighLevel. Maintained a content calendar and executed marketing campaigns. Provided insights into content creation to ensure brand consistency across digital channels.Marketing Virtual Assistant
Non - Profit Organization · 2020 — 2021Created and scheduled engaging content for Facebook, Instagram, and TikTok. Designed and distributed newsletters via Mailchimp with SEO alignment. Developed promotional materials such as graphics, posters, and reels for events and bookings. Created templates for graphics, documents, and presentations in accordance with brand guidelines. Monitored online communities, engaging with audiences and maintaining a positive brand image.
Skills & Expertise
Education
- Bachelor of Science in Civil Engineering (Undergraduate)UNIVERSITY OF BAGUIO · 2011 — 2013
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