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KASS N. — Mid-Level Marketing Specialist from Vietnam

KASS N.

Mid-Level Marketing Specialist

Vietnam 2-3 years
Open to offersNew to Platform
Languages
EnglishVietnamese
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About

Kass N., a Marketing Specialist with extensive experience in strategic brand development and execution, thrives on consumer engagement and brand positioning. With a Bachelor's degree in Marketing Communication from the Posts and Telecommunications Institute of Technology, Kass has served as an Assistant Marketing Manager at Sunlighten Saunas Vietnam, where she excelled in market research, digital content creation, and POSM design. At TKG Lifestyle, she leads comprehensive brand strategies for Malbon and %Arabica, enhancing brand awareness through targeted marketing initiatives and cross-functional collaboration. Her proficiency in KOL & Influencer Marketing and project management has also led to successful brand events like Malbon Nights. Published in top-tier magazines such as Tatler, Vietnam Golf Magazines, and Bazaar, Kass stands out for her ability to create distinctive brand experiences.

Experience

  • Operational Risk Management Executive

    VIETCOMBANK NEO LIMITED · 2024 — 2025
    Executed regular risk assessments and designed risk control measures. Monitored risk exposure and coordinated incident resolution while liaising with the SBV inspection team. Conducted internal audits and prepared detailed reports on findings and suggested improvements.
  • Marketing Specialist

    TKG LIFESTYLE · 2025 — Present
    Developed and executed brand strategy and integrated marketing initiatives to enhance brand awareness and engagement. Led campaigns and event planning from strategic conception to execution across various channels. Fostered partnerships with KOLs and influencers to expand reach and drive community growth while ensuring cross-functional collaboration.
  • Assistant Marketing Manager

    SUNLIGHTEN SAUNAS VIETNAM · 2022 — 2024
    Contributed to the development of marketing strategies and coordinated marketing campaigns. Conducted market research and analysis while creating digital marketing content to enhance brand awareness. Designed POSM materials and assisted in service quality management.

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