Kate P.
Junior Marketing Manager
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About
Kate P., based in Davao City, Philippines, is a seasoned marketing professional and educator with notable expertise in Marketing Strategy & Leadership, Brand Management, and Social Media & Digital Marketing. She holds a Master of Business Administration from Ateneo De Davao University and a Master of Technology Education from the University of Southeastern Philippines. With experience as a Social Media Manager / Marketing Specialist at Lux Marketing, Kate effectively managed client accounts, creating engaging content and optimizing performance across platforms like Facebook, Instagram, and TikTok. As a Marketing Manager at Sheba Incorporated, she led sales initiatives and marketing campaigns to enhance market penetration for pomelo fruit products. Additionally, Kate has supported brand efforts at Aquamarine Skin and Hacware as a Virtual Assistant Social Media Marketing specialist. Her educational background includes teaching roles at various high schools, where she developed lesson plans and coordinated school activities, demonstrating her organizational and leadership skills.
Experience
SOCIAL MEDIA MANAGER / MARKETING SPECIALIST
Lux Marketing · 2025 — 2026Managed social media presence for various client accounts through strategic content creation, analytics, and community management. Engaged in the development of graphics, videos, and written content for platforms such as Facebook, Instagram, TikTok, and Pinterest. Planned, launched, and optimized paid social media campaigns while managing advertising budgets to maximize engagement and return on investment. Analyzed campaign performance using metrics from social media analytics, created reports, conducted competitor research, and developed audience targeting strategies. Maintained content calendars and monitored community engagement by responding to comments and messages.Marketing Manager
Sheba Incorporated · 2024 — 2025Drove sales initiatives and developed marketing campaigns to enhance revenue and market penetration for pomelo fruit products. Led a team in executing sales plans and brand promotion efforts while conducting market research to achieve business objectives and increase customer engagement. Oversaw the social media marketing team to ensure a consistent digital presence and audience engagement across various platforms.Virtual Assistant Social Media Marketing
Aquamarine Skin · 2023 — 2024Created engaging content tailored for social media channels and managed five accounts to ensure a robust online presence.Senior High School Teacher
DEPED Philippines · 2023 — 2024Prepared daily lesson plans and monitored student progress while initiating discipline among students. Managed attendance and conducted PTA meetings and remediation as a homeroom teacher.Junior High School Teacher
Christian Colleges of Southeast Asia · 2017 — 2023Designed modified learning guides, managed classroom discipline, and monitored student attendance and progress. Conducted remediation sessions and periodic PTA meetings while actively participating in faculty meetings. Proposed and organized school activities and held roles such as Subject Quality Circle Head and Junior High School Faculty President.Virtual Assistant Social Media Marketing
Hacware · 2022 — 2022Created engaging content for social media channels and managed five accounts to uphold an active social media presence.Virtual Assistant Social Media Manager
Impact Ventures -Part-time · 2021 — 2022Crafted graphics and produced high-quality captions for three social media channels. Managed platforms by posting regularly and responding to comments and inquiries from users.Customer Service Representative
Convergys Davao · 2016 — 2017Provided primary support to customers, focusing on maintaining satisfaction by addressing their needs and resolving concerns effectively.
Skills & Expertise
Education
- Master of Business AdministrationAteneo De Davao University · — — 2025
- Master of Technology EducationUniversity of Southeastern Philippines · — — 2020
- Bachelor of Technical Teacher EducationUniversity of Southern Mindanao · — — 2016
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