Katherine C.
Mid-Level Social Media and Community Manager
Open to offersNew to PlatformLanguages
EnglishTagalog
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About
Katherine C. is a seasoned Freelance Social Media and Community Manager based in Metro Manila with over a decade of hands-on experience supporting SMEs and brands in industries spanning home improvement, health and beauty, pet care, education, telecommunications, technology, automotive, food and beverage, retail, legal, construction, digital marketing, hospitality, event management, and more. She has managed comprehensive social media management, content scheduling, and campaign implementation across platforms such as Facebook, Instagram, Twitter/X, Pinterest, LinkedIn, YouTube, and TikTok. Katherine develops tailored digital strategies, creates multimedia content, conducts performance analytics, and prepares actionable reports. Her background also includes overseeing live event moderation, paid social campaigns via Meta Business Suite and Ads Manager, e-commerce channel management for platforms like Shopee and Lazada, and client collaboration for marketing agencies serving local and international brands. She is proficient in English and Filipino, with practical skills in tools like Canva, Mailchimp, Later, and SocialPilot.
Experience
Freelance Community Manager
David & Golyat · 2025 — 2025Served as a community manager, overseeing audience engagement and sentiment analysis for various brands.Social Media Marketing Specialist
Aviator Gear · 2024 — 2025Responsible for creating, scheduling, and publishing content on Facebook, Instagram, and Pinterest aimed at driving engagement. Worked in collaboration with the marketing team to design and implement campaigns in alignment with brand objectives. Conducted competitor analysis to guide strategy and enhance content performance, curated user-generated content and customer testimonials, and managed the social media content calendar to ensure timely and consistent posting.E-commerce Channel Specialist
Dropship Philippines · 2022 — 2025Maintains and updates product listings and store design on e-commerce platforms like Shopee, Lazada, and TikTok. Ensures accuracy of product descriptions, images, pricing, and availability while monitoring competitor listings and market trends to identify improvement opportunities. Assists in the development and execution of marketing and eCommerce campaigns to boost traffic and sales, implementing SEO best practices for enhanced product visibility. Tracks key performance indicators (KPIs) for e-commerce channels and prepares regular sales performance, traffic, and customer behavior reports with recommendations for strategy enhancement.Social Media Assistant for Collector Car Network
BruntWork · 2024 — PresentUploads, schedules, and publishes car listings and articles across Facebook, Instagram, Twitter, Pinterest, and LinkedIn, using Later and SocialPilot. Oversees social media content for three distinct brands under Collector Car Network, ensuring a consistent brand voice and messaging. Drafts and distributes daily email marketing campaigns featuring car listings with tools such as Mailchimp and E2ma.net.Freelance Community Manager
David & Golyat · 2021 — 2024Managed community engagement for several brands, providing analysis of audience sentiments and recommending strategies to optimize social media performance. Ensured timely scheduling and posting of social media content, and addressed audience queries regarding product and service inquiries.Listing Specialist for Companies Estate Sales
Virtual Coworker - Virtual Assistants from the Philippines · 2024 — 2024Created, edited, and published product listings on the company's estate sales website, ensuring all listings included accurate details, specifications, pricing, and high-quality images. Conducted regular reviews of listings to align with company standards and platform guidelines while correcting any discrepancies identified.Social Media Marketing Assistant for RankOne
Virtual Coworker - Virtual Assistants from the Philippines · 2022 — 2024Developed social media content for Facebook and Instagram for various hospitality clients in Melbourne, responding to inquiries and reviews across different platforms. Scheduled content through Meta Business Suite and boosted posts for increased audience engagement. Researched food and beverage-related marketing opportunities to inform in-store promotions.Freelance Community Manager
CRE8manila · 2021 — 2022Responsible for community management and content oversight for various brands, performing audience sentiment analysis and implementing social media ads to enhance community engagement and reach. Provided insights for improving social media performance, ensured timely content scheduling, and addressed audience inquiries related to brand products and services.Community Manager
INFC New Marketing and Communications · 2021 — 2022Managed community relations for various brands, with a focus on analyzing audience sentiments. Ensured that social media postings were scheduled and responded to audience queries about brand offerings while recommending social media best practices for enhancing digital presence.Freelance Social Media Manager
Seven A.D. · 2021 — PresentActs as the primary liaison between account managers, clients, and community managers to address customer complaints, distributor and reseller inquiries, sponsorship requests, and status updates. Generates quarterly social media performance reports that include competitor benchmarking and actionable improvement suggestions. Manages contest entry collation and coordinates communication with winners. Compiles inquiry and complaint data during unusual activity periods to assist in reporting and response strategies. Supports campaign planning through competitor research and provides timely updates between community managers and clients.Freelance Community Manager
CRE8manila · 2020 — 2020Oversaw community management for various brands in the Philippines and UAE, conducted audience sentiment analysis and ran social media advertising campaigns aimed at expanding community reach and engagement. Delivered insights for performance improvement and ensured timely scheduling of social media content while addressing audience inquiries.Engagement Monitor
AHA! Behavioral Design · 2020 — 2020Functioned as a contractual consultant to assist project managers, monitoring engagement and archiving for a Facebook group while providing analytical reports of interactions.Social Media Manager
CRE8manila · 2019 — 2019Oversaw social media management tasks for brands on Facebook and Instagram, managing content planning, curation, and creation. Conducted market research regarding social media activities of local brands while analyzing audience sentiments. Implemented advertising strategies to boost community growth and engagement, ensuring that all content was scheduled and addressing audience inquiries.Community Manager
CRE8manila · 2019 — 2019Managed community relations for brands, performing competitive research and audience sentiment analysis. Ran social media ad campaigns to enhance community growth and engagement while ensuring the timely posting of content and responding to audience inquiries.Community Manager
ID8MNL · 2019 — 2019Engaged with community management for various brands, conducting research on social media strategies of competitors and analyzing audience sentiments. Ran social media ads to promote community engagement and ensured scheduling of posts was adhered to while responding to audience inquiries.Community Manager
Keyframe, Inc. · 2017 — 2019Analyzed audience sentiments and managed social media ads for brand growth. Delivered insights to enhance social media performance of managed clients, ensuring timely scheduling of posts and addressing audience buyer queries.Freelance Social Media and Community Manager
N/A · 2018 — PresentProvides social media and community management services for various SMEs and brands across multiple platforms including Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube. Manages and schedules content calendars to ensure timely publication, monitors live events like Facebook and YouTube livestreams, and delivers tailored social media consultations and strategy development aligned with client objectives. Creates engaging social media assets such as copy, artwork, GIFs, and short videos. Prepares detailed performance reports featuring sentiment analysis and actionable insights. Plans and oversees paid social media campaigns primarily utilizing Meta Business Suite and Ads Manager, while managing product listings for e-commerce platforms including Shopee, Lazada, and TikTok Shop.Project-based Social Media Specialist
Globe Telecom · 2018 — 2018Handled comprehensive social media management for Globe Telecom's authorized distributors in specified regions, including page setup, content curation, and community management. Managed Facebook Ads focused on lead generation and engagement, utilizing Facebook Analytics for performance tracking.Social Media Analyst
The Penbrothers International, Inc. · 2017 — 2017Worked with an Australian-based social media analytics startup to generate business and monthly reports for brands' Facebook pages. Analyzed data using Facebook Analytics and Business Manager, providing recommendations to improve brand performance on social media platforms.Social Media Specialist
TrueLogic Online Solutions · 2014 — 2017Managed social media accounts for SMEs in the US, Canada, UK, and Australia, curating and creating content that aligned with each brand's identity. Developed social media strategies and performance reports while utilizing Facebook Business Manager and Twitter Analytics for monitoring audience engagement. Scheduled content using multiple social media management tools and gained foundational experience in SEO and keyword research.Technical Support Specialist, Tier 2
[24]7 · 2013 — 2014Provided technical support through call handling for cable internet connectivity issues, addressing escalated concerns and processing billing inquiries.Technical Support Representative
SYNNEX Concentrix Corp · 2012 — 2013Addressed billing inquiries and performed level 1 troubleshooting for digital cable TV and broadband issues, managing escalated calls.Technical Support Specialist
Sitel · 2009 — 2012Provided troubleshooting support for internet-related issues while addressing customer inquiries about billing and mobile support.
Skills & Expertise
Education
- Bachelor of Arts (B.A.), EnglishJose P. Rizal University · 2005 — 2009
- High School DiplomaJose Rizal University · 1999 — 2003
- Degree not specifiedJosé Rizal University · 1996 — 1999
- Degree not specifiedNational College of Business and Arts · 1991 — 1996
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