Katrina F.
Mid-Level Content and Communications Specialist
Open to offersNew to PlatformAbout
Katrina Faith C. is a versatile communications professional with robust experience in both digital engagement and content creation. Currently, she excels as a Bid Writer at Instructure, where she develops compelling proposals that address client needs and highlight company strengths. Her role involves collaborating with cross-functional teams to ensure that all go-to-market materials align with brand and strategic goals. Previously, as a Customer Care Specialist at Hardwood Bargains, Katrina provided exceptional customer support through live chat and email, enhancing customer satisfaction by efficiently resolving product inquiries and order issues. With a strong expertise in SEO and social media management, she crafts content that resonates with target audiences across several industries. Katrina holds a Bachelor's degree in Communication from Pamantasan ng Lungsod ng Maynila and is distinguished by certifications such as the EFSET English Certificate at C2 level. Her technical prowess extends to tools like Klaviyo and Microsoft Office Suite, underpinning her ability to drive successful marketing and customer engagement initiatives.
Experience
Customer Care Specialist
Hardwood Bargains · 2024 — 2025Delivered responsive customer support through live chat and email, addressing product inquiries, order issues, and post-purchase questions to ensure a positive customer experience. Managed and tracked website orders, performing administrative tasks such as data entry, record maintenance, and process coordination for efficient order fulfillment.Copywriter
Vyral Marketing · 2022 — 2024Created engaging written content and visuals for proposals and social media, using clear, persuasive language tailored to brand goals and audience. Conducted market research to understand trends, demographics, and competitors. Optimized content for SEO, readability, and overall impact.Customer Nurturing Copywriter
AIA Philippines · 2024 — 2024Wrote copies in support of campaigns, including eDMs, SMS, scripts, and social media captions. Prepared reports on campaign performance, tracking engagement rates and special campaign take-up. Maintained a library of Customer Nurturing outputs, including communication templates and key visuals. Proofread campaign presentations and papers, and coordinated schedules with other teams for project fulfillment.Copywriter/ Social Media Manager
Healthy Dose International and Blanc Clair Skin Essentials · 2021 — 2022Wrote daily sales articles and blog posts for real-estate clients, delivering engaging, SEO-friendly content tailored to target audiences. Proofread and edited all copy to ensure accuracy, clarity, and adherence to brand standards while managing tight deadlines and multiple assignments.Bid Writer
Instructure · 2021 — PresentDevelop and refine customer-ready content by gathering insights from subject-matter experts, translating complex product and strategy information into clear, compelling messaging. Craft and maintain key value propositions and differentiators, ensuring all proposals and go-to-market materials align with brand, style, and strategic goals. Lead content review and approval cycles, coordinating cross-functional stakeholders to deliver accurate, on-brand multimedia assets such as slides, visuals, scripts, and enablement guides. Partner with product marketing, sales enablement, and bid teams to produce audience-specific messaging and resources that support educators, administrators, and procurement professionals. Analyze client requirements and craft persuasive proposals (RFIs, RFQs, RFPs) that address needs
Skills & Expertise
Education
- Bachelor of Arts in CommunicationPamantasan ng Lungsod ng Maynila · 2018 — 2022