Keaobaka M.

Keaobaka M. is a seasoned Programmatic Specialist with over three years of experience in managing programmatic campaigns within the prestigious WPP Media network. Currently positioned at EssenceMediacom, Keaobaka spearheads programmatic execution for Coca-Cola across South Africa, East and Central Africa, Nigeria, and WIMA. Notably, this role involves optimizing campaigns to drive KPI improvements and manage budgets efficiently. Keaobaka's previous tenure at GroupM included optimizing campaigns for leading brands like Ford, KFC, and Paramount. The expertise in handling end-to-end campaign setups, advanced audience targeting, and leveraging various Demand Side Platforms such as DV360, The Trade Desk, and Perion for Digital Out Of Home positions Keaobaka as a leader in this domain. By integrating advanced brand safety measures and providing strategic insights and reports, Keaobaka ensures the successful delivery and optimization of media inventory and campaign performance.