Keeny D.
Marketing Specialist
Actively lookingNew to PlatformAbout
Keeny D. has built a versatile career with a firm grounding in multimedia design, notably serving as a Multimedia Designer at Union Bank of the Philippines, where he led the design team and developed content strategies aligning with corporate goals. As a former Video/Photo Documentarist & Writer for the City Government of Valenzuela's Public Information Office, he documented city events and managed content for social media. At Barrows and Associates, Keeny contributed as an Outsource Multimedia Designer, creating digital and print media for marketing campaigns. His extensive freelance work as a Film & Video Editor and in social media management involved crafting cohesive storytelling and strategizing digital marketing campaigns for brands. With formal education in Film and Business Economics from the University of the Philippines Diliman, Keeny combines academic prowess with practical skills like Project Management and Social Media Marketing, developed through various professional roles and certifications.
Experience
OUTSOURCE MULTIMEDIA DESIGNER
Barrows and Associates (Ocean Atlantic Sotheby's International Realty) · 2022 — 2025Collaborated with the marketing team to develop compelling content. Designed graphic assets for both internal communication and marketing campaigns across digital and print media. Conceptualized and produced video content tailored for various social media platforms.MARKETING SPECIALIST
Union Bank of the Philippines · 2025 — PresentCreates strategic communication plans for Credit Card campaigns aligned with business objectives and branding guidelines. Independently writes, designs, and develops marketing collateral, while also coordinating with external agencies. Manages the upload and setup of approved materials on Salesforce Marketing Cloud for distribution.MULTIMEDIA DESIGNER
Union Bank of the Philippines · 2022 — 2024Led the design team for the CitiBank Employee Integration project. Conceptualized and created engaging static and video collateral for internal and external communications. Collaborated with cross-functional teams to enhance content strategies in accordance with corporate goals and brand voice.SOCIAL MEDIA MANAGER & CONTENT CREATOR
Freelance · 2019 — 2022Executed and strategized social media campaigns for various brands. Designed impactful copy, graphics, and video content for marketing needs. Created search engine optimized content for websites and analyzed metrics to adapt strategies and monitor online presence.VIDEO/PHOTO DOCUMENTARIST & WRITER
City Government of Valenzuela - Public Information Office · 2019 — 2021Documented various city events and projects while assisting in their coordination. Post-processed photographs and videos for archiving and publishing on online and social media platforms. Composed captions and press releases for official social media and website publications.SAME-DAY VIDEO EDITOR
Great Times Captured · 2014 — 2020Edited videos to be presented on the same day of events while directing the production of audio-visual presentations.FILM & VIDEO EDITOR
Freelance · 2014 — 2020Collaborated with clients and creative teams to ensure storytelling and brand coherence. Developed scripts and storyboards, while organizing and assembling raw footage for audio-visual presentations and short films.SOCIAL MEDIA MANAGER & CONTENT CREATOR
Kaibigan Movie · 2019 — 2019Worked with producers to create effective digital marketing campaigns. Planned content strategies for social media marketing. Produced copy, graphics, and video content for promotional purposes.OUTSOURCE ASSISTANT DIRECTOR
Ogilvy & Mather Philippines · 2016 — 2016Managed schedules, cast, crew, and logistics for the Eden Lakbay-Luto commercial. Worked closely with producers and directors to realize the project's vision. Oversaw pre-production and production processes to ensure an efficient workflow in filmmaking.VIDEOGRAPHER / SCREENING STAFF (INTERN)
Film Development Council of the Philippines · 2016 — 2016Documented and supported the production of the World Premieres Film Festival 2016. Managed the information booth during screenings. Designed and edited video materials for the film festival and directed the production of audio-visual presentations.
Skills & Expertise
Education
- Bachelor of Arts in FilmUniversity of the Philippines Diliman · 2015 — 2021
- Bachelor of Science in Business EconomicsUniversity of the Philippines Diliman · 2011 — 2014