Keiny G.
Mid-Level eCommerce Marketplace Specialist
Open to offersNew to PlatformAbout
Keiny G. is an experienced Analyst and Executive in Ecommerce and Marketplaces, currently serving in a key role at Newsan where she manages the Mercado Libre B2C channel. Her responsibilities involve developing strategies to boost sales, visibility, and profitability, as well as planning and executing commercial campaigns and large-scale marketplace events. Keiny specializes in defining Retail Media and Product Ads strategies to optimize advertising investment and channel performance. She adeptly analyzes commercial KPIs such as conversion rates, average ticket values, rankings, and margins to enhance catalog positioning and results. With a background in managing approximately 15 marketplace channels and a digital catalog of 1000 SKUs, she closely coordinates with logistics, operations, marketing, and product teams to ensure stock availability and campaign execution. Keiny's expertise is enhanced by her proficiency with tools like the Mercado Libre Ecosystem, VTEX, Shopify, and Oracle E-Business Suite.
Experience
Senior Analyst Ecommerce / Marketplace
Newsan · 2022 — 2025Oversaw commercial strategies for the Mercado Libre B2C channel, developing approaches to drive sales growth, visibility, and profitability. Planned and executed commercial campaigns and large-scale marketplace events. Defined Retail Media and Product Ads strategies, optimizing advertising investment and channel performance. Analyzed commercial KPIs to enhance product positioning and results. Coordinated with logistics, operations, marketing, and product teams to ensure stock availability and campaign execution. Managed and optimized the digital catalog to improve conversion and shopping experience.Commercial Executive – Mercado Libre Channel
Newsan · 2025 — PresentResponsible for developing the ecommerce and marketplace channel from the start of the company's digital operations. Created and implemented commercial strategies to meet sales and profitability targets for the ecommerce and marketplaces channel. Managed the digital catalog and optimized product displays to enhance conversion rates and shopping experience. Planned and executed promotional campaigns including major ecommerce events. Handled pricing, promotions, and special offers on marketplaces. Collaborated with logistics, operations, marketing, and product teams to ensure stock availability and successful campaign execution. Participated in the implementation of new marketplaces and enhancements in ecommerce platforms.Marketplace Manager
Winco Argentina · 2019 — 2022Managed 15 marketplace channels, overseeing a catalog of approximately 1000 SKUs. Handled a monthly sales volume contributing to achieving the annual budget for the channel. Executed commercial strategies, promotions, and campaigns set by Category Managers, negotiating contributions and visibility with partners. Managed Retail Media and Product Ads while analyzing performance metrics. Coordinated with logistics, marketing, product, and catalog teams to optimize channel performance. Engaged in large commercial events and activated new marketplaces.Assistant - Data Entry
Sanitas Venezuela S. A. · 2015 — 2017Handled reception and analysis of medical invoices from healthcare providers. Managed medical accounts and oversaw pricing agreements. Conducted digitalization, filing, and document management. Assisted suppliers and managed administrative payments.Customer Service Representative / Team Leader
Person to Person C. A. · 2014 — 2015Provided customer service via telephone, managing requests efficiently. Led a team by monitoring daily indicators, distributing personnel, offering weekly feedback, and implementing incentives.
Skills & Expertise
Education
- ADMIN: HUMAN RESOURCES MANAGEMENTIUGT · 2016 — Present
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