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Kelly S. — Mid-Level Executive Assistant from South Africa

Kelly S.

Mid-Level Executive Assistant

South Africa 3-6 years
Open to offersNew to Platform
Languages
English
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About

Kelly S. is a skilled Executive Assistant and Creative Strategist based in Johannesburg, open to remote opportunities. With a focus on managing high-net-worth households and digital brand building, Kelly expertly handles complex workflows with discretion. As an Executive Assistant for a private household in the USA, Kelly was the sole point of contact, managing over 100 monthly communications and coordinating over six international trips annually with precision. In her freelance role as a Social Media Manager, Kelly managed multi-platform accounts, crafting SEO strategies that boosted monthly impressions by 40%. As the founder and Creative Strategist of the wellness brand Sexy Sanctuary, she successfully built a Pinterest-led passive income funnel and executed digital product launches independently. Kelly's adept use of tools like Google Workspace, Notion, and AI workflows underscores her capacity to streamline operations and deliver impactful results in both executive support and creative strategy.

Experience

  • Executive Assistant

    Private Household · 2024 — 2025
    Served as the sole point of contact for a high-net-worth family, handling over 100 communications each month while managing sensitive matters and executive affairs with complete discretion. Coordinated more than six international trips annually, overseeing itineraries, vendor relationships, and event logistics from start to finish without any errors. Managed a comprehensive calendar across multiple properties, anticipating needs and providing proactive solutions. Facilitated executive communication by handling over 50 emails, calls, and scheduling requests daily, utilizing priority-based routing.

  • Founder & Creative Strategist

    Sexy Sanctuary · 2023 — Present
    Established a Pinterest-driven passive income funnel from the ground up, which included designing SEO infrastructure, creating digital products, setting up a Payhip storefront, and building email sequences. Directed the entire launch and sale of digital products independently without team support. Utilized AI tools and strategic workflows to enhance output and streamline operations.

  • Social Media Manager & Content Specialist

    Freelance · 2022 — Present
    Oversaw more than five multi-platform accounts concurrently across Instagram, TikTok, and Pinterest, developing content calendars, scheduling posts, and producing detailed monthly analytics reports. Created and implemented comprehensive Pinterest SEO strategies, achieving over 40% growth in monthly impressions through keyword research, board architecture, pin optimization, and publishing workflows. Developed over 50 strategic analytics presentations and client decks per year, converting multi-platform data into actionable insights for client decision-making.

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