Kgomotso M.
Mid-Level Social Media Specialist
Open to offersNew to PlatformAbout
Kgomotso M. is a Johannesburg-based Social Media Specialist with expertise in digital marketing, particularly in social media strategy and content management. With a career spanning various roles, including Creative Strategist at StayHomme, she has orchestrated social media strategies that align with brand objectives and behavior patterns. Her notable achievements include developing social media content for an album release that garnered 10,000 streams in the first week and leading campaigns that sold out music tour shows. She also contributed to the rebranding efforts of the Africa School of Excellence during her internship at St Francis Productions. Kgomotso founded a personal blog focused on digital marketing trends, achieving 14,000 organic views in 30 days through effective SEO strategies. Her educational background includes a Diploma in Digital Marketing from Rosebank International and ongoing studies towards a Bachelor of Commerce in Digital Marketing. She excels in content creation, SEO tactics, and designing visually appealing promotional materials.
Experience
Communications Intern
St Francis Productions · 2026 — 2026Facilitated the transition of the Transnet School of Excellence to the Africa School of Excellence within a focused team. Led the rebranding and repositioning strategy for the new school and created a detailed six-month content calendar for its social media channels. Produced a quarterly newsletter to share updates and oversee social media management, including content creation, event awareness, and engagement initiatives. Crafted copy for Instagram and Facebook posts while securing venues for annual events like the Phaphama Book Festival.Content Specialist
StayHomme & Friends Tour · 2025 — 2025Focused on raising awareness for a music tour organized by StayHomme & Verve Magazine. Responsibilities included creating sales-driven content that directly impacted ticket and merchandise sales, leading to sold-out shows. Developed video content in both long-form and short-form formats to enhance promotional efforts.Creative Strategist
StayHomme · 2025 — PresentManaged content across several social media platforms to ensure brand consistency while enhancing engagement. Developed and executed social media strategies aligned with brand goals and audience preferences. Coordinated a team of five for various administrative, public relations, customer relations, and content execution tasks, while collaborating with a web developer to improve website traffic and visibility.Social Media Strategist
Independent Musician · 2024 — 2024Created and executed a three-month social media content calendar aimed at supporting an album release. Employed creative advertising strategies that helped achieve the goal of 10,000 streams within the first week. Responsibilities also included planning and organizing content to align with the artist's brand messaging and effectively engage the audience.Event Promoter
August House Open Studios · 2024 — 2024Promoted an art event through focused social media campaigns, contributing to increased attendance. Designed promotional graphics using Canva to enhance the event's visual appeal and extend campaign reach.Founder & Content Strategist
Personal Blog · 2018 — PresentCreated and managed a personal blog dedicated to digital marketing trends and analysis. Successfully achieved 14,000 organic views within 30 days through search engine optimization (SEO) and targeted content marketing strategies. Responsible for keyword research, on-page SEO, and the conceptual design of content to establish a strong brand identity.
Skills & Expertise
Education
- Bachelor of Commerce in Digital MarketingRosebank International · 2026 — Present
- Diploma in Digital MarketingRosebank International · 2022 — 2025
- Higher Certificate in Digital MarketingRosebank International · 2021 — 2021