Khursheed S.

Khursheed A. is a seasoned Commercial, Sales & Business Development Leader with over 25 years of extensive experience in the FMCG industry, predominantly across the UAE and GCC markets. His career highlights include a 12-year stint with Masafi Co. LLC, where he was instrumental in driving Modern Trade growth and expanding regional business. Under his leadership, regional revenues surged from AED 60 million to AED 100 million, and market share grew from 35% to 45%. His expertise encompasses P&L management, strategic planning, and route-to-market strategies. As an Advisor to T57 AI Food Ecosystem, he is currently imparting strategic direction on FMCG commercial strategy and AI-enabled supply chain initiatives. Mr. Khursheed's impressive tenure has also included roles at Atyab Food Industries, Al Khayam Bakery & Sweets, Metropolic Paper Industries, Baja Food Industries, and Lifco International, showcasing his robust skills in distributor management, sales forecasting, and trade marketing across various platforms and channels. He holds an MBA from the National Institute of Management in India and continues to be recognized for his ability to drive sustainable business growth and build high-performing teams.